http://www.getresponse.com/

The point here is that if your visitors leave your website without taking anything away (a free version of your E-Book, an autoresponder course, your Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitors feeling of what it would be like to own your product or service, they're much more likely to buy.

Here's a real-life example of this principle (a rather disturbing one).

It's a well known fact that if a burglar can see into your house, they are much more likely to rob you than if they can't. Why?

Because by seeing into your house, burglar has already 'owned' it psychologically. What you can't see, you can't psychologically 'own'.

Here's another interesting fact. If your house has been burgled, there's a very high probability that same burglar will return - 6 or 8 weeks later. Why?

Again, it's same principle. The burglar has seen inside of your house - and has psychologically 'owned' it.

It's because of this same principle that car salesmen try and get potential customers to sit in new car. Once you've smelt inside of that new car, you're much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two chapters of your E-Book, or a free trial period of your service. Let them imagine what it would be like to own it.

You can download Master Recommend at: http://willmaster.com/master/recommend/mr.pl?v=zip

To get a detailed explanation of how to install it, visit: http://www.willmaster.com/master/recommend/ MasterRecommendmanual.html

This script will even send you a copy of your visitor's message (it's useful to know what your visitors think about your website).

If you prefer not to have anything to do with cgi, there's a much easier way of putting 'email to a friend' on your site.

Thetellafriendnetwork.com has a program that is hosted on their site. Installing it is as simple as pasting some HTML code into your web page. Your visitors will be presented with a simple form where they can enter up to three of their friends' email addresses.

You can add this service to your website at following URL: http://www.thetellafriendnetwork.com/addasite.html