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Look at yourself. Let’s say you hire someone for your firm. How little would you like to know about him? Or say you go out on a date. How little do you want to know about your partner? Every piece of puzzle is absolutely necessary. Don’t forget to give your customers a reason to buy from YOU. Tell them about yourself. Provide all juicy details, and you will leave your competitors crying in their beer.
What Is The Psychological Reasoning Behind The Whole Story?
The strong, silent type is one our mamas told us to watch out for. We instinctively trust people less who tell us less. Even if we do like person, we want them to open up. If you want people to trust you, you have to tell them about yourself.
This instinct of distrust is hardwired in our brains, and you’d do well to pay attention to it. A lack of adequate detail doesn’t help to build trust, which is why customers go from hello to sayonara very quickly. Once you have their attention, stop saying stupid things like, “Buy from me,” and start giving them all reasons WHY they should buy from you (read article on The Power of Why). Add spices to your marketing strategy curry, and your customer will be captivated by aroma. Churn gastric juices in their brains. Make them salivate. Get them to drool. And when they’re ready to eat, feed them well.
Telling Whole Story eliminates a big hurdle called risk. The less your customers knows about you, more they are frozen in indecision. When faced with this scenario, they resort to only thing they know—price. Just like you, they make a decision on cheapest, trashiest option available… because that’s all you gave them!
Abolish hazard of your customer choosing to buy solely on price. Give her a first class education about why she needs to buy from you.
The worst thing you can do is leave her hanging without sufficient info.....
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