Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for consumer to really do as title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.

In report you could suggest several real ways for people to drive a luxury car for little money. You could also list in report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Let's be realistic: we can't predict anything much. Outcomes of events are cloaked in a veil of complexity; we can't ever foresee all possible consequences - much less decide ahead of time which one will occur. That being case, only sensible option is to get started regardless! It's a well-known self-motivation technique: acting "as if" desired outcome is a foregone conclusion makes you less likely to engage a psychological reverse-gear halfway through task.

3. OTHERS BEFORE SELF The third Attitudinal Isometrics exercise (and it has to be a practical exercise rather than a theoretical one) is movement from self-interest to public service - that is, from a mindset focused on self to one focused on others. Perhaps you've always imagined that, in some future world where you've attained your personal goals, you'll then be in a position to serve others, and thereby make world a better place...? Wrong! You'll only get what you want by giving others what they want. It's an integral part of course for success.

Nor do you need any special position to serve others. You do, however, need a special mindset; and you have to develop it first - before your personal goals can be attained.

The mental muscle that will empower you to serve others is already part of your character. You simply need to exercise it along appropriate dynamic, using appropriate mental apparatus! Help out at a charity headquarters; take a senior citizen to shopping mall; work in a soup kitchen; set up a church group in your community. Start with one hour a week, and progress to ten. Consider it a form of existential tithing. You'll be amazed how you can transform lives of others - and feel better about yourself in process!

4. THE IMPORTANCE OF BEING CONSTANT The fourth and most important dynamic in Attitudinal Isometrics gym is movement from inconsistency to constancy. For most of human history, people simply had to keep going, keep working, keep adapting - just to survive. In modern Western world, however, things are somewhat easier. Result: a widespread tendency to justify inaction today with empty promise of action tomorrow.

But tomorrow is time to test your endurance. This evening is time to gather your energies. This hour is time to persevere. This minute is time to galvanise your resolve. This second is time to practise your Attitudinal Isometrics... And this moment... is moment to start!

======================================= Rev Dr John L. Clements is an international writer, speaker, life coach and author of "Excellence Becomes You: proven principles to raise your life from mediocrity to excellence" http://www.bookshaker.com/product_info.php?products_id=54 =======================================