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For example, Register.com offers site building tools, a domain redirection services and email services for free with registration of a domain. If these services are useful to you, they may make up for $35 registration fee.
If you don't need any services, then Register.com may not be registrar of choice for you, as there are many other good registrars that charge much less than $35 for a single domain.
Another important factor to consider when choosing a registrar is their method of domain management. In other words, once you have registered domain, how do you manage information associated with it? You may want to change contact information or nameservers in future.
Most registrars offer a control panel type interface for managing your domains. This allows you to simply log in on web and change information you want changed.
Others, however, have much more complicated systems. Network Solutions was known for its inefficient and complicated system of making simple changes. If, for example, you switched to a new e-mail address, you might have had to fax in multiple forms of identification in order to change simple information related to your domain.
When you need to know how to do something or you're having a problem with your domain, customer support is important. Smaller sites reselling domain registration may not be able to provide same level of support one of main registrars could. Check out site's help section for its depth and check how easy it is to find an email address or form to fill out for help.
Consider these factors when choosing where to register your domain name to come up with registrar offering perfect combination of price, service, management and support for you.
Dan Grossman runs http://www.websitegoodies.com where you can find over 250 hand-picked resources, articles, and tools! Dan also publishes the free weekly "WebDevPortal" newsletter for website owners! Subscribe today and get articles like this every week: mailto:firstname.lastname@example.org?subject=article-subscribe