Continued from page 1
He politely told her he would check up on it, and he hung up. It was at this point my eye-opening began. He taught me that if a customer is irate and wants quick shipment to places like New York City, Detroit, Chicago, and they put
whole thing on a credit card (about $3,500 worth), it's STOLEN. I'm not picking any city in particular - these come to mind as
ones he mentioned. Two elements of
sale bothered him. 1. The amount was high (over 500.00) 2. The need for urgent shipment was weird.
Thanks for joining me. After you finish this report, you'll be amazed at how simple it is to keep from getting ripped off. I hope this will be a fun but informative adventure for you. I will start by showing you a day in
life of two Internet store owners. One is very naive (as we were in
beginning), and
other is a seasoned player in this dangerous game of taking credit cards over
Internet. Don't get me wrong, though. I don't disapprove of taking credit cards on
Internet, and I don't think anyone should stop taking them. If your company can take losing up to 40% of its merchandise to thieves, don't read
rest of this booklet!
What our company actually did was to stop selling computer equipment on
Internet altogether. This was one among many reasons.
When I return in Part 2, I’ll show you a scenario of two Internet store owners, and I’ll discuss how they handle online ordering.

Lynne Schlumpf is the CEO of Route 66 Cyber Cafe, Inc., http://www.r66cci.com, a Web hosting and design company specializing in promoting websites for new owners, building affordable e-commerce sites, and providing reliable web hosting solutions as an affiliate of Virtualis Incorporated.