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He politely told her he would check up on it, and he hung up. It was at this point my eye-opening began. He taught me that if a customer is irate and wants quick shipment to places like New York City, Detroit, Chicago, and they put whole thing on a credit card (about $3,500 worth), it's STOLEN. I'm not picking any city in particular - these come to mind as ones he mentioned. Two elements of sale bothered him. 1. The amount was high (over 500.00) 2. The need for urgent shipment was weird.
Thanks for joining me. After you finish this report, you'll be amazed at how simple it is to keep from getting ripped off. I hope this will be a fun but informative adventure for you. I will start by showing you a day in life of two Internet store owners. One is very naive (as we were in beginning), and other is a seasoned player in this dangerous game of taking credit cards over Internet. Don't get me wrong, though. I don't disapprove of taking credit cards on Internet, and I don't think anyone should stop taking them. If your company can take losing up to 40% of its merchandise to thieves, don't read rest of this booklet!
What our company actually did was to stop selling computer equipment on Internet altogether. This was one among many reasons.
When I return in Part 2, Iíll show you a scenario of two Internet store owners, and Iíll discuss how they handle online ordering.
Lynne Schlumpf is the CEO of Route 66 Cyber Cafe, Inc., http://www.r66cci.com, a Web hosting and design company specializing in promoting websites for new owners, building affordable e-commerce sites, and providing reliable web hosting solutions as an affiliate of Virtualis Incorporated.