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Jodi Plum from Usborne Books ( www.ubah.com/T0639 ) says " I send out a monthly newsletter/email, plus will send an occasional special as well. Plus I send a monthly reminder for my website drawing to my customers & everyone who had previously entered drawing. "
- Build a connection with future & current customers
Of course you do this by offering them unique specials, and being first to know about new products. You are building that connection when you invite them to your parties.
Aurelia, who is involved in 2 direct sales companies which can be found at Real Life Solutions ( http://www.reallifesolutions.net ), says:
"[My] newsletter brings many more visitors to site and offers me chance to share new products and specials with my customers and potential customers. It also lets visitors get to know me."
Keep in mind this article is just to explain WHY part of a newsletter. There's other factors that determin your success with a newsletter such as format you use, how large your list is, and how responsive your subscribers are to your offers. If you haven't started your newsletter yet, do so now!
About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html