TARGET YOUR AD!

Searches done in July 2004: "work from home"

310780 work from home 12538 work from home job 9384 home work 3399 data entry work from home

Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.

So, use negative keywords (which will exlcude searches with those keywords) religiously.

If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.

Also, a very low CTR will slow down number of times your ad is displayed, until eventually it is disabled completely.

So to review:

Target Your Ad by:

1. Using your keywords all over your ad. 2. Creating a separate ad group for each keyword (don't lump tons of them together) 3. Use negative keywords to qualify searchers you are targeting.

Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!

Want more Adwords Tips? Check out my other articles on my website: http://www.Internet-Income-Advisor.com/Latest-News.html

Have a great day! Mark Meyers http://www.Internet-Income-Advisor.com

May poorest day of your future be no poorer that richest day of your past!

Copyright 2004 - Mark Meyers

Mark Meyers is an internet marketing expert, writer, publisher and entrepreneur.

7. If they can purchase directly from you and you have your product on hand, write that down on flyer. Here are some of things I write down: "You can usually find me at Borders every Friday between 3 PM and 5 PM if you want to discuss anything (or purchase product)." I do one for library as well. I place a flyer on their job board. It takes library staff at least 3-5 days before they discover it.

8. The headline must grab reader and first paragraph must hold them. You have three seconds to accomplish this. If you are looking for a specific target market, find out what words/phrases will get their attention and write to that audience. If you are not sure change hook for different target markets and leave rest of flyer same. Experiment with several to see what works until you get response you want.

9. Carry at least 25 flyers with you in a plastic sealed folder. This protects them from elements and keeps them fresh. Place a piece of cardboard in front and in back for stiffness.

10. Use blank side of flyer to write notes. People hold onto them longer. Recommend a book, web site, or referral. You can write a code for a special discount or complimentary session. Give them a meaning for code and ask that they provide it when they e-mail or call. You can even ask them to enter this method into other tracking systems. Design codes so that they reference something to you. Like 10 for all those at a certain event or 20 for their target market match. Then you can put them together:

Remember follow-up "law of seven." After seven exposures, you have created interest!