How do you gain this trust and credibility?

There is no doubt that writing and promoting Articles can place you a step above crowd. When you read newspaper or magazines, which carries most weight . . . ads or articles? Articles catch my attention because they aren't trying to sell me anything.

I don't like to be sold ANYTHING.

Why does an article create trust and confidence in readers?

It tells your reader you are interested in providing helpful information . . . something more than simply selling something.

In a nutshell, writing and publishing articles permits you to get through those defenses set up as a result of this constant bombardment of ads thrown at us.

Let's review:

Articles create confidence and trust . . . your best tool is writing an Article. Articles create credibility. . . appears as news, interesting and trustworthy. Articles set you apart from your competition . . . who are part of that ad bombardment crowd. Articles providing helpful information . . . help to solidify relationships.

Need more traffic to your website or affiliate links? Use Articles to drive Thousands of new visitors to your website without spending a dime on advertising!

----------------------------------------------------- Darlene Styers is Owner and Publisher of iNetProfitz Marketing Newsletter. http://www.inetprofitz.net This Article may be reproduced if it is not modified and this Resource Box remains in tact. -----------------------------------------------------

On plus side, it’s a pretty safe bet that Touareg doesn’t mean “won’t go” in Spanish and won’t offend Wiccans, Jaycees or Saharan nomads vehicle is said to be named for. But VW could have accomplished that by calling it Type 181, which is what Thing was called during its hitch in military. Perhaps Volkswagen thought that all good rugged locale names, like Tahoe and Santa Fe, were taken. The VW “Peoria” or “Levittowner” just wouldn’t have same caché.

Likewise, many of good predatory animal names are already taken. Some of best mythical beasts, like Thunderbird and Phoenix are also spoken for. Few people would be willing to take on a 60-month loan for a GMC Grackle, Mitsubishi Gerbil or Toyota Trout.

Perhaps automakers can enter brand partnerships with corporate sponsors, as some sports and entertainment facilities have done. The introduction of a Nissan Nike or Plymouth Viagra may not cause much of a stir at this point. With bland brands like Vitara, Spectra, Elantra and Optima becoming more common, one could assume that there are even worse nameplates yet to come. In just a few years, all good brand names could be taken and we’ll begin to see automakers settling for second-tier names:

15: Volvo Vanilla 14.Nissan Eeyore 13. Oldsmobile Earlybird 12.Lincoln Pimpmobile 11. Chevrolet Groin 10.Kia Uvula 9. Pontiac Schmontiac 8. BMW Strudel 7. Subaru Musty 6.Honda Pretense 5. Isuzu Achoo 4. VW Vin Diesel 3. Mercury Mongrel 2. Plymouth Scrota 1. Hyundai Albundai (for drivers who are married with children)

Another possibility is for automakers to trade on success of celebrities who have already built winning brands. I would expect that Cadillac Sinatra would be popular with both older buyers and younger fans of legendary singer. The Mazda Beyonce would be sleek, fun to drive, have a great sound system and a built-in celebrity endorsement. And it’s hard to imagine that a limited Elvis or Earnhardt edition of any pickup truck wouldn’t drive sales in South.

Passat? Bless you!

Elvis and evil warlords aside, bottom line is brand equity, and it doesn’t really matter whether Touareg is a successful sub-branding strategy. Even if individual VW models have names that sound like a sneeze or a rash, buyers seem to focus on magic of corporate brand.

Mere marketing mortals should probably assume that VW’s positioning, promotion and publicity formula for Touareg is on target. The vehicle probably will garner its own cult following, and Touareg clubs, meetings and Web pages will follow. But it’s not because of name. It’s because company has consistently excelled in developing awareness, recognition and loyalty necessary to build a premium brand. After all, any company that has taken purchasing decision from “Which car should I buy?” to “Which VW should I buy?” deserves checkered flag.