Who Are You Going to Call?

Written by Jennifer Stewart

Continued from page 1

Systems. He offers an explanation:

"You commit career malpractice every time you do things in a

mediocre manner, every time you show up late, every time

you are unprepared. There is no inherent value in mediocrity,

no reason for people to stop and pay attention, nothing

worth bragging about. You will never hear anyone say,

"Hey, look at me! I'm mediocre and proud of it!"

"Being "world-class" has nothing to do with size, education,

or bloodline; it has everything to do with decision,

commitment, action, and persistence. Excellence is a

destination for anyone who appreciates, respects, and

demonstrates hard work and good judgment!"

How is business going to change this century?

Our final expert offers some words of advice to everyone

who is involved in business:

"Business is going to change more inrepparttar next ten years than it

has inrepparttar 102082 last fifty.

"Ifrepparttar 102083 1980s were about quality andrepparttar 102084 1990s were about

reengineering, thenrepparttar 102085 2000s will be about velocity. About

how quicklyrepparttar 102086 nature of business will change. About how

quickly business itself will be transacted. About how

information access will alterrepparttar 102087 lifestyle of consumers and

their expectations of business. Quality improvements and

business process improvements will occur far faster. When

the increase in velocity of business is great enough,repparttar 102088 very

nature of business changes. A manufacturer or retailer that

responds to changes in sales in hours instead of weeks is no

longer at heart a product company, but a service company

that has a product offering.

"Very few companies are using digital technology for new

processes that radically improve how they function, that give

themrepparttar 102089 full benefit of all their employees' capabilities, and

that give themrepparttar 102090 speed of response they will need to

compete inrepparttar 102091 emerging high-speed business world."

These words were written by Bill Gates, chairman and chief

executive officer of Microsoft Corporation and arguably one

ofrepparttar 102092 most successful businessmen ofrepparttar 102093 century.

If you need advice about business, who are you going to call

your next door neighbour... or Bill Gates?

Donít leaverepparttar 102094 important answers torepparttar 102095 amateurs - always

ask an expert.

Jennifer Stewart has had her own web-based business since 1998 and can put you in touch with hundreds of experts who have the answers and advice you need about your health, your family, your business and your financial security. Click here for details: http://www.write101.com/letters/experts

I Can't Believe You Said That! Dealing with Controversy

Written by Ron Sathoff

Continued from page 1

Right now, I can hear a lot of die-hard English Teachers screaming, "What are you saying? Your thesis has to come atrepparttar BEGINNING of your argument, NOT atrepparttar 102081 end!" Well, if you feel a little uncomfortable leaving your claim untilrepparttar 102082 end, or if you are afraid that your audience is not going to be able to understand what your argument is about, then you can use a technique perfected by politicians throughrepparttar 102083 ages: Be vague inrepparttar 102084 beginning.

By "vague," I mean that you can choose to tell your audience what you are arguing ABOUT atrepparttar 102085 beginning of your message, rather than what you are arguing FOR. For example, let's say that you are speaking to a group of gun owners about gun control -- if you say, "I think we should ban all handguns," you probably will not be able to get another word out, and even if you did,repparttar 102086 audience would probably not be listening.

However, if you started by saying, "I think something needs to be done about gun control" or "Let's talk aboutrepparttar 102087 gun control issue," you have let your audience know what your topic is (so they won't be confused) but you have not stated your controversial claim yet (so they won't be upset). By being a little vague atrepparttar 102088 beginning, you will find you have more of a chance of passing along your information without any "emotional roadblocks" getting inrepparttar 102089 way.

Remember here thatrepparttar 102090 thinking behind this advice is to encourage communication, NOT trick your audience! The point is that you should structure your message, whether it is a sales letter, web page, or campaign speech, so that your listeners getrepparttar 102091 information they need to make an informed decision. By holding your controversial material forrepparttar 102092 end, you are ensuring thatrepparttar 102093 audience gets this information before they have a chance to talk themselves out of it!

Ron Sathoff is a noted speaker and manager of DrNunley's InternetWriters.com. Ron works with business speakers and writers, helping them with their copy-writing, marketing, and Internet promotion. See all Ron's insightful business tips at http://InternetWriters.com Reach him at ron@drnunley.com or 801-328-9006.

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