While you were gone from your internet storefront, new innovations, ideas, techniques, products, and a myriad of similar competitive fronts have arisen and just may interrupt or do major damage to your possible customer list. Keeping up with what is happening on web is a very vital part of any internet marketing program. If you fall behind your rivals, and your customers sense a lack of up-to-date information, then your storefront is headed for cyberspace inequity.

It doesn’t have to take a lot of time, just quality time. Your first time restraints should be to your customers, then to your prospective customers, and then to all would-be surfers who just might begin filtering into other two categories. If you give current information, good service, and reliability, this will give any visitor to your site impression that you are on top of things so that they can stay informed, you will be there if they purchase and have questions or concerns, and that they can return because you will still be in business. Your commitment turns into trust for your clientele. Trust is most imperative virtue on internet. Without trust, they may buy once, and never return, or they will return but asking for a refund.

If you plan on marketing on internet, project enough time to “mind store”. Then visitors don’t have to ask“Who’s Minding Store?” because they will be able to see quality as soon as they step inside. ENJOY! ©Arleen M. Kaptur

Leaders are usually hailed as giants of their chosen fields. A giant can be gentle or it can be an ogre. Look for those whose values match yours, who are willing to take a beginner by hand and lift them on their shoulders of greatness. In other words, these individuals still want to see further into future of life, but they are only this tall. By adding you to their shoulders, your view is greater and more grandeur. These successful individuals know that they can learn from you, even though you are still feeling your way around. By sitting on their shoulders you have a pinnacle view and can tell them what you see and how far your vision is. The young can learn from old, and yet, old can learn a lot from young. Beginners have new insights, visions, and creativity while seasoned individuals can advise as to what to avoid and what stones to skip across. There is no one that has absolutely nothing to offer someone else. There is not one person you will ever meet that you cannot learn something from. The ripples in a pond are not contained, They reach out further and further into a never-ending circle. When you throw your pebble in water of internet marketing and business online, there are concentric circles that can join yours, and these circles will widen to an even greater width and depth. Also, as you trudge up hill of learning basics, try and remember them so that you can help another. You may just be lifeline they need to call upon when all hope is gone and they are ready to throw in towel. Others are there for you, so return favor someday. ENJOY! ©Arleen M. Kaptur 2002 July