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But, when you think of a case study, think of it as a more elaborate and more logically constructed story. And, it's usually a real-life story. To illustrate idea further, let's go through steps involved in creating one.
Your case study starts by identifying a person and an organization, along with relevant information that provides context to issue addressed in case.
It also introduces decision or dilemma. In many cases, writer sets out two or more possible options. One of those options may be to do nothing, to maintain status quo. Another option may demand significant changes, and yet a third option would require more modest changes. However you set options, they should offer distinct choices to reader. Don't allow a muddling-through solution that involves easy compromises.
Now that you've set out choices, provide basic facts and opinions reader will need to make a logical choice. Like writer of a mystery novel, you need to provide all critical information without giving away solution. And like a mystery writer, you may introduce a few false trails.
As you develop case study, keep in mind that you're trying to convey that person or company in case had to make a difficult decision. And more reader feels that difficulty, more effective case.
Finally, provide an outcome if possible. Let reader know which option person or company chose, and how that decision worked out. After all, you've been telling a story, and your audience will want to know how it ended. Ideally, you would not give reader access to outcome until after he or she makes that decision.
In summary, you can make your point more powerfully by creating a case study, a specially constructed story that puts reader or listener in shoes of a decision maker.
Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com