While You're Waiting

Written by Robert F. Abbott


Continued from page 1

You can probably come up with several ideas aboutrepparttar importance of communicating even though nothing has changed. That's especially true if you'rerepparttar 104415 one who didn't hear from someone else.

First, you may have made plans that assume either a change in or a continuation ofrepparttar 104416 status quo. Perhaps you're holding off on holiday plans untilrepparttar 104417 issue is resolved one way orrepparttar 104418 other.

Second, at least you know that an anticipated decision or event hasn't yet occurred, and that you didn't miss something (for example, as I write this I'm waiting for a client to confirm some information and it would be nice to know that I haven't missed a callback or an emailed reply).

Third, if you've received an update telling you nothing has happened, you don't need to contact that person and ask if there have been any developments. Similarly, you can adviserepparttar 104419 people who look to you for information.

One other note aboutrepparttar 104420 'nothing can be something' idea: It's a variation on what I've calledrepparttar 104421 Everybody Knows syndrome. That refers to a failure to communicate, based onrepparttar 104422 assumption that others know what I know.

In summary, it's a good idea to report regularly, even if nothing has happened, since others may not know you're still waiting as well.

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com


Communicating with Case Studies

Written by Robert F. Abbott


Continued from page 1

But, when you think of a case study, think of it as a more elaborate and more logically constructed story. And, it's usually a real-life story. To illustraterepparttar idea further, let's go throughrepparttar 104414 steps involved in creating one.

Your case study starts by identifying a person and an organization, along with relevant information that provides context torepparttar 104415 issue addressed inrepparttar 104416 case.

It also introducesrepparttar 104417 decision or dilemma. In many cases,repparttar 104418 writer sets out two or more possible options. One of those options may be to do nothing, to maintainrepparttar 104419 status quo. Another option may demand significant changes, and yet a third option would require more modest changes. However you setrepparttar 104420 options, they should offer distinct choices torepparttar 104421 reader. Don't allow a muddling-through solution that involves easy compromises.

Now that you've set outrepparttar 104422 choices, providerepparttar 104423 basic facts and opinionsrepparttar 104424 reader will need to make a logical choice. Likerepparttar 104425 writer of a mystery novel, you need to provide allrepparttar 104426 critical information without giving awayrepparttar 104427 solution. And like a mystery writer, you may introduce a few false trails.

As you developrepparttar 104428 case study, keep in mind that you're trying to convey thatrepparttar 104429 person or company inrepparttar 104430 case had to make a difficult decision. Andrepparttar 104431 morerepparttar 104432 reader feels that difficulty,repparttar 104433 more effectiverepparttar 104434 case.

Finally, provide an outcome if possible. Letrepparttar 104435 reader know which optionrepparttar 104436 person or company chose, and how that decision worked out. After all, you've been telling a story, and your audience will want to know how it ended. Ideally, you would not giverepparttar 104437 reader access torepparttar 104438 outcome until after he or she makes that decision.

In summary, you can make your point more powerfully by creating a case study, a specially constructed story that putsrepparttar 104439 reader or listener inrepparttar 104440 shoes of a decision maker.

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com


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