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But, when you think of a case study, think of it as a more elaborate and more logically constructed story. And, it's usually a real-life story. To illustrate
idea further, let's go through
steps involved in creating one.
Your case study starts by identifying a person and an organization, along with relevant information that provides context to
issue addressed in
case.
It also introduces
decision or dilemma. In many cases,
writer sets out two or more possible options. One of those options may be to do nothing, to maintain
status quo. Another option may demand significant changes, and yet a third option would require more modest changes. However you set
options, they should offer distinct choices to
reader. Don't allow a muddling-through solution that involves easy compromises.
Now that you've set out
choices, provide
basic facts and opinions
reader will need to make a logical choice. Like
writer of a mystery novel, you need to provide all
critical information without giving away
solution. And like a mystery writer, you may introduce a few false trails.
As you develop
case study, keep in mind that you're trying to convey that
person or company in
case had to make a difficult decision. And
more
reader feels that difficulty,
more effective
case.
Finally, provide an outcome if possible. Let
reader know which option
person or company chose, and how that decision worked out. After all, you've been telling a story, and your audience will want to know how it ended. Ideally, you would not give
reader access to
outcome until after he or she makes that decision.
In summary, you can make your point more powerfully by creating a case study, a specially constructed story that puts
reader or listener in
shoes of a decision maker.

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com