Which of these mistakes are you making with ezine advertising?

Written by Jason Mann

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>>Solution:<< Run Solo or Top sponsor ads. These ads get more exposure. They are exclusive (solo mailings) or only have 2-3 (sponsor ads) per issue spaced out betweenrepparttar content. Mistake #4: Going for large subscriber bases. Large subscriber stats are impressive. 30,000 subscribers is a ton of eye balls andrepparttar 100946 potential to return a profit is greatly increased. Well, this is completely untrue.

A recent test we ran took our breath away. We spent $180 on a solo ad to a subscriber base in a general marketing publication of 30,000 subscribers. We ran that same solo ad for $65 in an ezine about pop-up marketing strategies with a subscriber base of 1200.

Ad #1 to 30,000+ brought back $0!

Ad#2 to 1200 specifically targeted subscribers brought back $900 in pure profit!

>>Soltuion:<< While tons of subscribers may seem likerepparttar 100947 right way to go, before you invest money, check out smaller, highly targeted ezines and test your ads in those. You'll save money and odds are your returns will be greater.

Mistake #5: Running your ad once.

When I first started advertising ezines I would run one ad one time, if it didn't produce results I would switch ezines and runrepparttar 100948 ad again. This was I testedrepparttar 100949 ad. Many business owners are doingrepparttar 100950 same thing today. By runningrepparttar 100951 ad only once, you're cutting your chances to profit in half.

By running it 2-3-4 times, even ifrepparttar 100952 first run didn't make a profit gives your ad more exposure, readers will "think" it's producing because you ran it more than one time, therefore other subscribers must have thought it was worth looking at helping your ad produce.

>>Solution:<< Run every ad at least twice. Then instead of switching ezines, switch ads. Run that ad twice. Do this with all your ads. You'll be suprised to findrepparttar 100953 ezine actually produces profits for another ad and not another. So now you can run that ad 4-5-6 times and squeeze more profits fromrepparttar 100954 ezine.

Ezine advertising is profitable. It takes testing, tracking, solo or top sponsor placments and more testing to pin point ezines with high sales ratio's. Don't give up onrepparttar 100955 ezine just because a successful ad from another test didn't work. Place another ad, test it, test another and so on.

All you need is 5-10 profitable ezines and you'll increase sales and profits for your business.

Jason Mann is a profitability consultant who works with small and medium web business to increase their overall profit using easy to deploy, cost effective marketing strategies. Visit his web site at: http://www.innersanctumeletter.com for more helpful information about web marketing.

Publishing guidelines: Please feel free to publish this

Written by Heather Reimer

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They don't care if your cheese spread is "The cheesiest and darn proud of it." Neither your pride nor your puffery will convince them to buy. All they want to know is, "What's in it for me?" 6. Give something away. An ebook, a free course, or justrepparttar answer to a question, as inrepparttar 100945 example above. Anything to get prospects to make contact and open up a dialogue with you. 7. Be different. Have you noticed lately how many ads promise "work at home and make $10,000 a month"? Your copy has to be original to get attention and be remembered. For example, this headline also sellsrepparttar 100946 work-at-home dream but with a unique twist: "Commute in your slippers." 8. Try to be realistic. People are skeptical of outlandish claims and weary of hype. "How to Publish a Book and Sell a Million Copies." Know how few best-selling authors flog a million copies? More effective would be: "We make it easy to sell 150,000 copies of your very own book." 9. Action! Decide what you want prospects to do and then ask them to do it. Visit your website? Sign up for your ezine? Request an estimate? Click here? Spell it out clearly or they'll read your pretty words and keep reading right on down repparttar 100947 page without stopping to act. 10. Write a couple of different ads so you have several on hand to rotate. Track them to see which ones pull best.

A well-written classified ad can be a great way to launch your promotional campaign without spending a fortune.

Only $25 for a seven-line classified ad! Contact Heather Reimer at mailto:heatherreimer@codetel.net.do She writes action-inspiring ads, web content, newsletters, sales letters, news releases, and brochures.

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