Hypnotic Writing, on other hand, is not devious. It is not hidden. It is not illegal. It is designed to influence people with words---obvious words, seen consciously right on page or screen. It uses stories, active writing, strategic sentence structure, and more, to achieve results.

Subliminal advertising doesn't increase sales. Hypnotic Writing does. Subliminal advertising allegedly works below your conscious level of awareness. Hypnotic Writing works on your subconscious mind by using your conscious mind to get there.

Look at it this way:

An example of subliminal advertising might be famous claim that "images" in ice cubes in a liquor ad look like naked women. Well, you have to treat ice cubes like Rosarch Test ink-blots in order to come to that conclusion. And even if there were faint images of naked women in ice cubes, would that really influence anyone to buy more booze?

An example of Hypnotic Writing might be a story-oriented sales letter, such as famous one I wrote that people are using as a template for their own letters. My letter began, "I'm nearly in tears..." It then told a story of how my latest book was influencing people to go for, and get, their dreams. The story let sales message get into readers. More importantly, more copies of my book sold. Hypnotic Writing works.

In short, subliminal advertising is not only questionable, it's illegal.

Hypnotic Writing, on other hand, is legit and it gets results.

Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, the Hypnotic Writer's Swipe File is a collection of over 1,550 copywriting gems that took him years to compile. Click here to learn more. http://www.roibot.com/tk_hwsf.cgi?hwsfartnl

Since email is a dirt cheap way to distribute a release, write a second release to send media next month. Sometimes you have to send three or four releases before you become familiar enough for an editor to jump on your story.

4. Look for neighborhood or alternative newspapers that cover stories like yours. A policeman who had a story about abuse couldn't get his side covered by local daily, but had a topic alternative newspapers loved.

5. Pay an email newsletter to run all or part of your press release. Ad rates are down around Net and many fine publications will consider working with you if your release has good information their readers will appreciate. This same principle can apply to small newspapers and some broadcast organizations. You may get better results if you convert your release into an article or even into a long ad.

Above all, don't give up. Free publicity is...well...free. You only get results when you are organized and persistent.