Which Works Better: Subliminal Advertising or Hypnotic Writing?

Written by Joe Vitale

Continued from page 1

Hypnotic Writing, onrepparttar other hand, is not devious. It is not hidden. It is not illegal. It is designed to influence people with words---obvious words, seen consciously right onrepparttar 101159 page orrepparttar 101160 screen. It uses stories, active writing, strategic sentence structure, and more, to achieve results.

Subliminal advertising doesn't increase sales. Hypnotic Writing does. Subliminal advertising allegedly works below your conscious level of awareness. Hypnotic Writing works on your subconscious mind by using your conscious mind to get there.

Look at it this way:

An example of subliminal advertising might berepparttar 101161 famous claim that "images" in ice cubes in a liquor ad look like naked women. Well, you have to treatrepparttar 101162 ice cubes like Rosarch Test ink-blots in order to come to that conclusion. And even if there were faint images of naked women inrepparttar 101163 ice cubes, would that really influence anyone to buy more booze?

An example of Hypnotic Writing might be a story-oriented sales letter, such asrepparttar 101164 famous one I wrote that people are using as a template for their own letters. My letter began, "I'm nearly in tears..." It then told a story of how my latest book was influencing people to go for, and get, their dreams. The story letrepparttar 101165 sales message get intorepparttar 101166 readers. More importantly, more copies of my book sold. Hypnotic Writing works.

In short, subliminal advertising is not only questionable, it's illegal.

Hypnotic Writing, onrepparttar 101167 other hand, is legit and it gets results.

Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, the Hypnotic Writer's Swipe File is a collection of over 1,550 copywriting gems that took him years to compile. Click here to learn more. http://www.roibot.com/tk_hwsf.cgi?hwsfartnl

RELEASE RELEASE: Getting Your Press Release to the Media

Written by Meredith Pond

Continued from page 1

Since email is a dirt cheap way to distribute a release, write a second release to send media next month. Sometimes you have to send three or four releases before you become familiar enough for an editor to jump on your story.

4. Look for neighborhood or alternative newspapers that cover stories like yours. A policeman who had a story about abuse couldn't get his side covered byrepparttar local daily, but had a topic alternative newspapers loved.

5. Pay an email newsletter to run all or part of your press release. Ad rates are down aroundrepparttar 101158 Net and many fine publications will consider working with you if your release has good information their readers will appreciate. This same principle can apply to small newspapers and some broadcast organizations. You may get better results if you convert your release into an article or even into a long ad.

Above all, don't give up. Free publicity is...well...free. You only get results when you are organized and persistent.

Meredith Pond has written and distributed hundreds of press releases for everyone from individuals to big corporations. See her smart marketing ideas and publicity packages at http://CheapWriting.com Reach her at mailto:meredith@drnunley.com or 801-328-9006.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use