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If you do use keywords in your domain name – remember to be careful of trademark issues.
A good source of recent discussions on this topic is Webmasterworld:- www.webmasterworld.com/forum3/16719.htm
You might also want to keep an eye on Google Answers http://answers.google.com , this is a paid service where researchers answers questions on a range of topics including search engines.
If your preferred TLD domain name has been taken by a rival then it is clearly still worth using a different TLD particularly your own regional one.
Duplicate domains
Be careful of having duplicate content on different domain names, as this is seen as “spamming” by Google and can lead you to being penalised or even banned on Google.
Google’s quality guidelines specifically state – Don’t create multiple pages, sub-domains, or domains with substantially duplicate content.
You can however register multiple domain names and use a 301 redirect. Such redirects are recognised as being completely valid.
Protecting your Brand
If you are building a brand it is often good practice to purchase all
TLD’s for your name, once a domain name is registered it can’t be transferred without your permission. If you add web-forwarding to each one of
domain names other than your main site then what ever your customers enters as a TLD they will still find you.
This will also help to protect you against unscrupulous rivals who may register a domain name with
intention of capturing traffic from your site.
Looking for more advice?
We have built up an article bank on our site – many from
leading specialists in each field, please feel free to browse them www.discountdomainsuk.com/glossary.php. The articles cover domain names, web hosting, SEO (Search engine optimisation), e-marketing and much more.
Conclusion
There is no evidence that any preference is given to TLD by search engines, though your choice of TLD name may be influenced by your plans for it.

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Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of
Domain name registration services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com
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