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You also need to remember that many computer users are no longer comfortable downloading any .exe file to their computer. Their well-founded fears of viruses, spyware, and adware often make them hesitant to click on any program with an .exe extension, even from someone they trust. Virtually all Internet marketers, and most surfers, are familiar with PDF format, and aren't as resistant to a download. Don't forget support issues - you will most likely have far more support from an .exe file due to compatibility or system problems. A PDF document requires only an Acrobat reader, which is a free download from Adobe, and which many surfers already have on their machines.
For your readers, a PDF document offers convenience in navigation because of bookmark controls built into Acrobat Reader. The navigation within an .exe file is as good as HTML pages it displays. The PDF format is tops in printing too, because reader has a built-in printing interface, while .exe files often need to be printed page by page.
There are even software tools now that will let you easily rebrand PDF files. In past, this was perhaps .exe file's biggest advantage, but now it seems that too is gone.
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
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