Getting a high ranking in results page of searches isn't a matter of luck, but is about understanding algorithms used by various companies and applying optimization techniques to greatly improve your ranking position.

Optimization, and specifically SEO, is our business - this is all we do. We don't design websites - there are better people than us to do this for you.

How do we do this? We continually track mathematical algorithms used, as these are continually being modified with different weightings being applied to various parameters. The two partners in our company are both Mathematicians with over 50 years experience in IT industry. This may give you some idea of why web designers don't optimise sites and we do.

So can we anyone guarantee number 1 spot on Google? Our answer is no. However, across a basket of companies, e.g. Google, MSN, Yahoo, Ask Jeeves, AltaVista, optimization can be achieved. In fact, we are so confident that we will guarantee that your company will appear on first page results of at least 3 of 5 companies shown above or you don't pay us. Yes, that's right - we don't want or need your money, unless we can provide you with this level of service. http://www.searchoptimisationengine.com

Modifying templates to create a unique site is definitely one way to go, but there are several others ways to make your site unique.

RSS is a great way to make your site "unfingerprintable".

But most RSS scripts available in market today just display feed content as is without modifying it.

The ideal way to use RSS feeds in a truly “unprintable” fashion would be to aggregate more than one RSS feed and display them randomly..

By aggregating and randomizing several feeds you can guarantee that your content will be unique.

PPC feeds from Amazon, Revenue Pilot and Search feed can add extra content to your sites that make it unique, and earn a few dollars for you at same time.

All three PPC sites listed above provide their feeds in XML format and also provide sample PHP code that can convert this into regular HTML.

If you use page generators to create your websites, use them responsibly to ensure "longevity" of your websites.

And if you use RSS feeds on your site, remember to “randomize” them to conceal your site’s fingerprint from search engines.

Satyajeet Hattangadi is the Owner of Novasoft Inc , creators of RSS Randomizer , a unique php script that aggregates and randomizes RSS feeds to make your site "unfingerprintable"