Getting a high ranking in results page of searches isn't a matter of luck, but is about understanding algorithms used by various companies and applying optimization techniques to greatly improve your ranking position.

Optimization, and specifically SEO, is our business - this is all we do. We don't design websites - there are better people than us to do this for you.

How do we do this? We continually track mathematical algorithms used, as these are continually being modified with different weightings being applied to various parameters. The two partners in our company are both Mathematicians with over 50 years experience in IT industry. This may give you some idea of why web designers don't optimise sites and we do.

So can we anyone guarantee number 1 spot on Google? Our answer is no. However, across a basket of companies, e.g. Google, MSN, Yahoo, Ask Jeeves, AltaVista, optimization can be achieved. In fact, we are so confident that we will guarantee that your company will appear on first page results of at least 3 of 5 companies shown above or you don't pay us. Yes, that's right - we don't want or need your money, unless we can provide you with this level of service. http://www.searchoptimisationengine.com

Whether you’re in a competitive industry or not, it doesn’t matter. Whether your market is small or big, it doesn’t matter! The fact of matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They won’t remember your logo now, but if they see it compared to others, they will be able to pick your logo out among lot! Trust me on this one because there has been many researches and studies that has been done in past to back this logo fact up.

So, my advice is this….don’t skimp on your logo. Don’t pay for something that is below par and don’t pay below par for something recognizable. It’s a very fine balance, mind you, I know.

But if you want your logo to be recognized, here are some basic rules:- a.cheap logos are not everything b.template logos rarely work c.don’t go for conventional text d.create a unique and special icon together with your logo e.include your website or company name in your logo f.create a colorful and yet peaceful combination of colors with your logo g.don’t use more than 2 or 3 colors in one logo h.have different logos for different brands i.hire a logo designer with loads of experience…not paper qualifications j.before you decide on logo, test it out k.have a tagline to go with logo

Your logo says a lot about you so, don’t skimp!