Getting a high ranking in results page of searches isn't a matter of luck, but is about understanding algorithms used by various companies and applying optimization techniques to greatly improve your ranking position.

Optimization, and specifically SEO, is our business - this is all we do. We don't design websites - there are better people than us to do this for you.

How do we do this? We continually track mathematical algorithms used, as these are continually being modified with different weightings being applied to various parameters. The two partners in our company are both Mathematicians with over 50 years experience in IT industry. This may give you some idea of why web designers don't optimise sites and we do.

So can we anyone guarantee number 1 spot on Google? Our answer is no. However, across a basket of companies, e.g. Google, MSN, Yahoo, Ask Jeeves, AltaVista, optimization can be achieved. In fact, we are so confident that we will guarantee that your company will appear on first page results of at least 3 of 5 companies shown above or you don't pay us. Yes, that's right - we don't want or need your money, unless we can provide you with this level of service. http://www.searchoptimisationengine.com

7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.

8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have same target audience. Offer their product to your customers if, in exchange they do same for you.