Where is Your Phone Number ?Written by Jeff Mulligan
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At first, I worried about using this approach. I feared getting calls at all hours of night. I worried about getting overwhelmed. But, I reasoned, I could always remove phone number if it became a problem. Turns out, having my phone number on site is a blessing. I have made dozens of sales because I have been available to answer one or two simple questions from a prospect. I now look at each telephone call as an opportunity to help someone solve their problem and, frequently, earn their business. I have received numerous comments from customers saying that one of reasons they purchased is because they can tell there is a real person standing behind this business. The fact it is, I only get about one or two phone calls a day. And my sites have thousands of visitors every day. In summary, take a look at your own sales page or contact page with a critical eye. Do you look like just another anonymous web site? Or is there a person there; ready, willing and able to help. The answer to these questions may have a lot to do with your conversion rates. At very least, test putting your phone number on your web site. Even if your web business is part time, with a good voice mail system you will sound professional and you can return phone calls when you are able. Try this credibility improvement. And see if it doesn't improve your sales.
Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies, one of which was publicly traded. Jeff owns CBmall, a site that provides 15 different ways for ClickBank affiliates to earn income on thousands of popular InfoProducts. http://www.cbmall.com/15ways.asp?storefront=timaios
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