Example 1 - Inefficient (Worst case scenario) An inefficient approach to adwords advertising is shown in following diagram:

Here we can see that advertiser has too high a CPC and too low a daily campaign budget.

Example 2 - Underserved (Slightly better) An under-served approach to adwords advertising is shown in following diagram:

This example shows us a low campaign daily budget and a low max CPC for keyword (low relative to page 1 results that is).

Example 3 - Optimised (Where most advertisers should aim) An under-served approach to adwords advertising is shown in following diagram:

Here we see CPC is relatively low but campaign budget allows for high exposure thus giving more impressions and likely more sales (dependent on your skills at conversion).

Example 4 - Maximised (Where big boys live) An under-served approach to adwords advertising is shown in following diagram:

Here we see CPC is "high" (their CTR will also be high thus offsetting costs) and campaign budget allows for high exposure thus giving more impressions and likely more sales (dependent on your skills at conversion).

This is ultimate aim of your Adwords campaign - to be able to dominate your market by being able to pay high CPC costs all time as you are able to make more profits through scaling your budget.

• To increase your advert exposure - you must increase your campaign daily budget.
• To increase your advert position, you increase your maximum CPC.

There is an excellent free PDF here: www.adgooro.com which goes into further detail on this and other issues related to adwords and how to dominate your market.

(c)2005 goarticles.PDQProspects.com This article can be freely redistributed provided this copyright notice is retained.

Google Adwords estimates possible traffic in clicks per day of a keyword. It displays possible average position if using Google Adwords. It calculates daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows clickthroughrate CTR. This is percentage of clicks that a website receives in relation to impressions (the number of times a website is shown). The higher clickthroughrate stronger keyword!

Goodkeywords is a free windows software for finding perfect set of keywords for webpages. The software can be downloaded. No registration is required.

It is possible to subscribe at Wordtracker.com. They submit regularily lists with most popular keywords in internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?

Using, supervising and revising keywords

It’s not easy to find and choose right keyword. The described tools are very useful. The reality has to show results. It’s important to supervise and track used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determine trends and popularity of used keywords.