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4. Check your facts. If your article shows promise, someone may very well come along and want to use it in their own marketing presentation. You may be quoted, and your name passed on as an expert in your field. If you intend to be an expert, then take care to back your arguments with solid evidence. There's nothing worse than seeing your article plastered all over
internet only to learn later that it contained wrong information.
5. Include examples. Here's an example of how to include an example. Let's say you're writing about a weight-loss program. You've already told your reader that countless people have benefited tremendously while on program. Now create a powerful image of program with three short success stories from real people with real-live testimonials. Examples drive point home and build your reputation as an expert!
6. Don't be a rambler. We talked about authors who don't provide enough detail within their articles. An opposite but equally novice offense is to include too much detail! Don't be tempted to go off on tangents that don't relate to main idea. When developing your paragraphs and points of interest, follow Goldilocks rule: not too long, not too short, but just right. If you feel like taking a portion of your article and going on for pages about it, great! Just be sure to do it in a different article.
7. Proofread. An expert article author always submits flawless work. Always, always, always proofread your writing before you hit Submit. All of major word processing programs offer spellcheck, so there's no excuse not to use it. Also keep in mind that spellcheck won't always catch error. For example, if you type 'thing' instead of 'think,' your computer will accept 'thing' as a valid word and your mistake will go undetected. So proofread thoroughly with your own two eyes, and be sure that your article is 100% error-free.
Follow these helpful guidelines, and master art of perfect article-writing! Submit your articles on web, and get free exposure for your website while establishing yourself as an expert in your field.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.
