Next in your effort for website development and promotion is search engine optimization. The goal in search engine optimization is to develop high rankings when someone looks for a keyword. Use keywords that apply to your website often in text of your web pages. The web crawlers that search engine companies use to scan Web pick up on use of these words and determine how they apply to your site. The more often keywords are used, more they apply to a keyword search and thus higher you ranking in a search.

Another excellent tactic to use in website development and promotion is use of link exchanges. Many other website owners are looking for opportunity to promote their websites as much as you do yours. By trading text links or buttons, both can open doors to new customers by just providing a linking mechanism.

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