Lets say you are at:

http://www.somevendor.com/product.html

Well then, stick your cursor in address bar of your browser, use backspace/erase key to wipe out product.html bit so all you have left in there is:

http://www.somevendor.com

Then click GO. Betcha you'll find something which says *contact* or *email us* or *customer service* even that leads you to information you want and a means to contact RIGHT people with your question or query.

It should be obvious that you'll get a faster and better answer if you'll just take 30 seconds to help yourself.

If you are a merchant, you would do well to review your site and ensure that there is contact information, or at very least a link to a page where it is displayed, from EVERY page of your site. Make life dead simple for your customer.

If you operate an affiliate scheme, any number of people could be advertising for you. You will not necessarily know where and when. Likewise, those affiliates cannot know how to answer questions about your ordering process, so don't require them to by hiding your contact information, such that customers write to affiliate advertiser instead.

If you are affiliate, you need to LOOK closely at site you are advertising. Yet another reason why you should be a customer before you promote something. What do you look like when your referrals suffer problems?

If you are doing business online, then likely you'll fall into all categories of seller, advertiser and buyer. If you get poor quality answers -- and thus PERCEIVED poor quality service -- because you ask poor quality questions or pose your questions to wrong people, this does nothing for anyone's credibility. Least of all your own!

How daft would that newspaper editor think you are, if you ring him at 10.30 p.m. to ask where your pizza is?