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Why do you think so many people come back from conferences with stories of how they landed a great partner they never thought they'd even get to answer an email?
Conferences and seminars are epitome of "creating luck." The least important thing about them is formal ceremonies. The good stuff happens at bar in hotel after presentations are over. The "good stuff" is being in right place at right time.
You are definitely creating luck whenever you network with peers and possible partners.
If you let yourself get lost in day-to-day operations of your business and you don't allow yourself time to think about ways in which you can get your "self" in front of people who can break you into a whole new league of success for your business, you will be less "lucky" in business.
There are lots of real rags-to-riches stories on net. People are succeeding and profiting online like never before, but few do it in a vacuum. You will find more often than not that a story of success will begin with a line like "My business REALLY took off when I met..." or "I was talking on phone one day with...and all sudden an idea was born."
Want to create some luck for yourself? Get involved in your business at a level in which you are always in right place at right time. Being active in online forums, calling people on phone rather than using email, meeting people in person who can help you get your products in front of thousands of potential customers, all these practices are used by ever-lucky, most successful people on planet.
Put yourself into your business as part of product. Develop relationships. Run far far away from people who want to sell you on concept that you can succeed online without having to talk with or meet others. Success has never knocked on door of people who aren't open to human contact - that's a ridiculous and self-defeating practice.
If you are passionate about making money with an online or offline business, good old fashioned networking will always win out over any other method of advertising.
So, now you have formula for "creating luck." If you can sit down this weekend and figure out all ways you can put yourself in right place at right time to increase your business - including a powerful linking campaign for your website - you are going to start to see that there is a pattern indeed to creating luck and making things happen for your business.
Jack Humphrey, one of the "luckiest" guys on the internet, is an Online Marketing Consultant and originator of several successful online ventures. You can find more articles by Jack at http://webmastertraffictools.com See also http://power-linking-profits.com and http://equipmint.com