When your graphic designer make more than a few major mistakes… Especially with regards to a website, a designer must be able to understand that it is not just optimizing images or putting text on a page and uploading it to a remote site. The graphic designer must understand how search engine optimization and basic HTML work. If not, well, website may just be something for drawing boards. And that would be another expense for customer because he or she has to go back and re-design another website.

So when times like these do occur, and your graphic designer cost you much money and emotional stress, it's time for you to hit high road and look for another. There are a lot of people working as graphic designers for web and print. Many of them are well trained and understand what it takes to create a great and working media material. You just have to discern and look a little further for designer that will give you your money's worth.

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What does it entail? Many techniques involved in making your website accessible will have no effect whatsoever on final look and feel of your site for majority of users. It will however allow users with disabilities to use assitive devices such as screen readers (to read text out aloud to them) and assistive input devices (for people with physical disabilities) to access and use your site. Some of key concepts are:

• To provide textual alternatives for all images and animations
• To ensure that textual content can be resized to users peronsal preference
• To ensure sufficient contrast between text colour and background colour
• To ensure that hyperlinks contain text that describes their purpose.
• To ensure that hyperlinks are large enough to make them easy to select
• To use a consistent and easy to navigate layout

Other benefits The robots that search engines use to catalogue your website are essentially 'blind' visitors to your site. Accessible websites are therefore more search engine friendly and result in better search engine rankings and ultimately more visitors to your site. Other advantages include:

• Better structure means easier and cheaper site maintenance
• Accessible sites demonstrate that your organiation takes its social responsibilty seriously
• Increased support for internationalisation
• Reduces hosting costs