When you're afraid you'll make a bad decision

Written by Cathy Goodwin, Ph.D.


Continued from page 1

Be honest. If you're scared you will be paralyzed and a sense of need will drive away business.

7. Stay focused but not necessarily on a single goal. Inrepparttar early stages, you may want to explore two or three avenues simultaneously.

8. Don't give up your power. When you start to feel intimidated by advice, remind yourself that you are in charge of your life.

9. Break your goal into small steps. Make a short visit before you makerepparttar 106555 final move. Find a client or two before you openrepparttar 106556 doors to your business. Take courses before signing up for a degree.

If you have chosen an all-or-nothing goal, strengthen your safety net.

10. As you begin moving toward your goal, pay attention to what happens. Do things fall into place? Does a funding source appear out of nowhere? Does a friend-of-friend offer help?

An increase in your own energy can mean you're onrepparttar 106557 right track -- or simply that you are enjoying a change from your recent experience. Interpret with care.

Cathy Goodwin, Ph.D. author, career consultant, speaker "When career freedom means business" http://www.movinglady.com "helping midlife professionals move to career freedom" http://www.movinglady.com/business.html


How to IMMEDIATELY increase customers orders by at least 30%

Written by Godfrey Heron


Continued from page 1

So how do you work that into your Internet business?

Just do a little brainstorming. Can you offer a product that you can offer volume discounts on?

You may offer a basic product to holdrepparttar customer while gently suggesting another. Internet businesses have a variety of means of doing this.

After a customer has gone torepparttar 106554 order page of your product you may :

(1) Bring up a page recommending your "platinum" product for a few extra dollars. Againrepparttar 106555 psychological impact is that repparttar 106556 customer says well, heck, I'm already prepared to pay x dollars, I might as well getrepparttar 106557 whole kaboodle for a couple of dollars more.

(2) The order page could have a check box which may or may not be checked already, withrepparttar 106558 following comments:

" Would you also like to offer product y , our customers that purchase product y have all exclaimed how glad they were to make that purchase"

This a technique used by a lot of Internet marketers with great effect.

(3) Instead ofrepparttar 106559 "hard" sell you could say :

The customers who bought product x also bought product y, and then give links to product y.

Internet bookstores use this with good results.

(4) Another key aspect of upselling you may use in your business is to offer a trial period, either free or for a minuscule amount, like $1. Then you charge regular pricing afterrepparttar 106560 trial period. The merit of this course of action is thatrepparttar 106561 persons who might not have bought your product, being a bit skeptical, will have a practically risk free opportunity to try out your product.

CONCLUSION Remember that traditional marketing concepts and principles are not suspended because you are doing business onrepparttar 106562 Internet. In fact there is a lot to be gained from understanding how direct mail order firms operate.

Don't forgetrepparttar 106563 20 percent rule though, what's that?

20 percent of your customers will contribute to 80 percent of your sales. This is true of affiliates as well. So although you shouldn't ignorerepparttar 106564 80 percent, concentrate your cross selling and up selling efforts onrepparttar 106565 20 percent that haverepparttar 106566 greatest significance to your business.

If you liked this article check out our Advanced WebTechniques for more insightful articles and download a FREE copy of "Yahoo Exposed" with your subscription. http://www.advanced-webtechniques.com/index_d.htm


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