6. Grouped products don't sell.

Usually, grouping complementary products either in dissimilar photos put together in layout or in a single shot doesn't sell goods. For one thing, some of products grouped together in a photo or layout are not related. For another, in a grouped layout or photo, no product is hero that draws reader in. If you're selling books, greeting cards, advertising specialties or products that tend to be similar to one another - grouping products makes a good deal of sense.

7. Magalogs don't sell.

Magalogs are half-magazine and half-catalog. In most cases, as amount of nonselling editorial space takes away from sales-oriented real estate, viability of catalog as a revenue producer decreases. Nonetheless, many conventional catalog marketers have increased use of editorial material in their books, and quite a few have improved sales with this technique.

8. A four-color catalog performs better than one- or two-color book.

Generally, answer will be yes, four-color presentation looks more attractive and grabs more attention thus, generates more sales than a one-color book. In fact, some product lines such as apparel and cosmetics require precise color representation. But in some select cases sales do not justify cost of four-color printing and color separations. You might even find out that a two-color presentation sets your book apart from competition.

Catalog design rules and principles are already tested and true. They work – that’s a proven fact! However, it can occasionally be bent or broken as long as you know what you are doing and is concern of doing it right. A number of useful principles are discovered by experimentation and innovation. Who knows if it can result to rewarding proceeds or an established principle? No way to know it if you’ll not going to try.

The concept of contrast also defines graphic form of an idea. In a field of 10 squares and 1 triangle, form that will be noticed is triangle. A design placed on a wall, on a billboard, or on internet, are usually lost in a field of other designs. In order to help define your idea over others, forms that contrast those around it are effective. Basic factors such as typeface, color, scale, and form are elements that can easily help get a design noticed.

The representation of an idea goes beyond its place on page or its place on a wall. There is larger context to consider audience. The ability of audience to interpret your design is based on ability of audience to understand forms in which an idea is embodied.

Preferences of form, and ability to understand form, can change by age group, location, and through time. We all understand representation of dollars by a symbol: $. Though symbols universally communicate, they are become ordinary by usage. As audience becomes visually educated and aware of these forms, visual language of graphic design expands. However, evolution of forms must also take place in order to keep interest.

In overall scheme of things, fresh ideas and interesting graphic forms have always been able to attract attention. New ways of representation strike curiosity. But goal is to communicate and form is part and parcel of visual communication.-30-

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