When it comes to pricing your ebooks.

Written by Brian Holte

Continued from page 1
pricing your ebooks isrepparttar estimated income of your target market. How much are they making? Is your target market lawyers, teachers, or people in lower income brackets? The only way to know this is by....RESEARCHING. Some people claim that prices that end with a certain number sell better than others that end with different numbers. Reality is...who really knows for sure? No one does, once you’ve reached a price that seems to be in your target markets comfort level and you seem to be getting STEADY sales...stick with it. As you may have realised in my writing I have a slightly different view ofrepparttar 108416 “way things are” compared to other people. Do I have a degree in economics? Heck know! Do I have a degree in psychology? Only if you consider ex-cabdrivers experts in human psyche...maybe I’m on to something. The bottom line is this folks, come up with a niche market that has little or no competition onrepparttar 108417 web. Start to price your ebooks onrepparttar 108418 basis of “print books” (thats if there are any) and go from there. Follow your gut instinct, acquaint yourself with your target market WAY before hand and see how valuable your information may be to them. What is THEIR perception about what carries value and what doesn’t? That’s a difficult question to answer and one you must do your best to find a solution too in order to climb torepparttar 108419 top! I bet it’ll be quiterepparttar 108420 eye opener for you. If all else fails market your info product offline first to see what kind of prices people are willing to pay than apply your finding online with a 20% discount and see how it goes. Whyrepparttar 108421 20% discount online you ask? Everyone expects to SAVE money when buying online.

Brian is the owner of www.theebookking.com He publishes a monthly ezine called The Ebook King Chronicles which dissects one hot in demand ebook per month.

Your eBook, Your Viral Salesman

Written by Albin Dittli

Continued from page 1

One disadvantage ofrepparttar EXE format is that MAC users cannot read them. Another disadvantage is that if you want to make your ebook from a Microsoft Word (or other windows editor) you must takerepparttar 108415 time to addrepparttar 108416 HTML code torepparttar 108417 document. This is not hard, but it can be time consuming. I did this on my first ebook and it took most of a day. Of course, I learnt a lot andrepparttar 108418 next one would go faster.

A disadvantage ofrepparttar 108419 PDF format is that you cannot put in a lot ofrepparttar 108420 fancy stuff that you can use inrepparttar 108421 EXE format. This is because you are not using HTML. Thus most PDF format ebooks read more like a traditional book.

With both formats you can have a faire amount of security in your ebook. You can usually disable copy and paste functions if necessary to protect your works. Also, many ebook creation programs allow for registration keys and time limit restrictions.

The marketing ebook has become a very important part of marketing onrepparttar 108422 Internet.

Withrepparttar 108423 marketing ebook you can present your story in a very effective format and include links to your web sales pages. You can userepparttar 108424 traditional “chapter” format that all book readers are used to.

But it doesn’t stop there. In fact, creating a marketing ebook is justrepparttar 108425 beginning. Your new, humble ebook can become your best salesman.

Ok. You just created your first ebook. It is interesting and informative. Perhaps it has a good story or two in it. And most definitely it has several links back to your web site and to your sales page.

Be sure you have a prominent section in your book telling readers that they are free to give your eBook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products.

Before you send your new creation out torepparttar 108426 world, double-check it. Be sure that you have run a spell check and grammar check on it. And be sure that you have tested every link to verify that it goes where it is supposed to go to. If you have obvious errors in your ebook it will reflect on you andrepparttar 108427 book will be much less valuable to you.

Now post it on your web site and a free download. If you have a list let each of them know about your new ebook.

Your next step will be to post your new ebook to some ofrepparttar 108428 many ebook directories. Many will let you post it for free, or will let you post a link on their site to your ebook. To find eBook directories do a search on “ebook directories”.

Your goal is to get it to as many different places as possible. Some of your readers will help get it to different places. And each place it goes it becomes a new salesman for you. This is now your personal viral marketing system. Once it starts going, you can’t stop it.

While it is not a requirement, it is good if you can create a cover for your ebook. Some sites offer free ebook cover templates. You choose a pattern and addrepparttar 108429 text. You can also buy cover templates. There are also sites that will, for a fee, create a cover just for you. Statistics have shown that an ebook will be downloaded more when a nice cover is displayed. To find places where you can get covers do a search for “ebook covers” or “free ebook covers”.

The eBook, likerepparttar 108430 traditional paper book, is here to stay. Paper advertising is here to stay. Andrepparttar 108431 marketing eBook as a viral salesman is here to stay. Don’t overlook or underestimate its worth to you in your online marketing. It can be one of your best marketing tools.

Albin Dittli is the owner of http://www.The-Home-Business-Center.com, where you can get free content and your very own money making website that is 100% ready to take orders and pull in massive profits for you immediately. You can subscribe to his free eBiz Marketing Tips ezine at http://www.the-home-business-center.com/ezine.php.

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