One disadvantage of EXE format is that MAC users cannot read them. Another disadvantage is that if you want to make your ebook from a Microsoft Word (or other windows editor) you must take time to add HTML code to document. This is not hard, but it can be time consuming. I did this on my first ebook and it took most of a day. Of course, I learnt a lot and next one would go faster.

A disadvantage of PDF format is that you cannot put in a lot of fancy stuff that you can use in EXE format. This is because you are not using HTML. Thus most PDF format ebooks read more like a traditional book.

With both formats you can have a faire amount of security in your ebook. You can usually disable copy and paste functions if necessary to protect your works. Also, many ebook creation programs allow for registration keys and time limit restrictions.

The marketing ebook has become a very important part of marketing on Internet.

With marketing ebook you can present your story in a very effective format and include links to your web sales pages. You can use traditional “chapter” format that all book readers are used to.

But it doesn’t stop there. In fact, creating a marketing ebook is just beginning. Your new, humble ebook can become your best salesman.

Ok. You just created your first ebook. It is interesting and informative. Perhaps it has a good story or two in it. And most definitely it has several links back to your web site and to your sales page.

Be sure you have a prominent section in your book telling readers that they are free to give your eBook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products.

Before you send your new creation out to world, double-check it. Be sure that you have run a spell check and grammar check on it. And be sure that you have tested every link to verify that it goes where it is supposed to go to. If you have obvious errors in your ebook it will reflect on you and book will be much less valuable to you.

Now post it on your web site and a free download. If you have a list let each of them know about your new ebook.

Your next step will be to post your new ebook to some of many ebook directories. Many will let you post it for free, or will let you post a link on their site to your ebook. To find eBook directories do a search on “ebook directories”.

Your goal is to get it to as many different places as possible. Some of your readers will help get it to different places. And each place it goes it becomes a new salesman for you. This is now your personal viral marketing system. Once it starts going, you can’t stop it.

While it is not a requirement, it is good if you can create a cover for your ebook. Some sites offer free ebook cover templates. You choose a pattern and add text. You can also buy cover templates. There are also sites that will, for a fee, create a cover just for you. Statistics have shown that an ebook will be downloaded more when a nice cover is displayed. To find places where you can get covers do a search for “ebook covers” or “free ebook covers”.

The eBook, like traditional paper book, is here to stay. Paper advertising is here to stay. And marketing eBook as a viral salesman is here to stay. Don’t overlook or underestimate its worth to you in your online marketing. It can be one of your best marketing tools.