When it Comes to Business Cards, Vive la France!

Written by Shannon Cherry, APR

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Keep business cards within hands reach. You should place some in your briefcase, purse, pocket, and onrepparttar front desk or reception area of your business. With cards readily available, you’ll always be able to introduce yourself with them.

Hand your card torepparttar 127242 receptionist atrepparttar 127243 doctor’s office,repparttar 127244 hostess atrepparttar 127245 restaurant, orrepparttar 127246 technician atrepparttar 127247 auto repair shop. Include your card with all correspondence, including letters and thank you notes to customers, potential customers and business associates. And don’t forget including one in all your bills. Someone is opening your bills, and you never know who that someone may be.

When you hand out your card, it’s important that you make it memorable. Write a brief message on it before handing it to someone: your extension number or direct phone line, “Ask for me personally,” “Best wishes!” or “Thanks!” all work well.

Make your business card do double duty – and point it out torepparttar 127248 person you’re giving it to. Print a coupon or special offer onrepparttar 127249 backs of your cards. Also include these special cards with invoices to current customers. If you offer a referral incentive, print it onrepparttar 127250 card.

It’s all in thinking outsiderepparttar 127251 box when it comes torepparttar 127252 box of cards sitting in a desk drawer. The French don’t userepparttar 127253 hard-sell like Americans do, but they realize ‘Le Card’ isrepparttar 127254 quickest way to turn a brief encounter into a long-term customer.

Shannon Cherry, APR helps businesses and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. For more tips and tricks – or information about her services, visit www.cherrycommunications.com. Contact her at shannon@cherrycommunications.com.

Why Should I Buy From You?

Written by Kelley Robertson

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People also make buying decisions based on their overall experience in your store or place of business. Here are influencing factors:

1.Ease of business. Are you easy to do business with or do I, as a customer, have to jump through hoops to return something? Are you well staffed or do you reduce your costs by scheduling a skeleton staff at any given time? 2.Staff accessibility and attitude. Is your team friendly and well trained in customer services procedures? Do they exhibitrepparttar mentality thatrepparttar 127241 customer is important and comes first or do they spend their time gossiping and gabbing? Do they eagerly approachrepparttar 127242 customer or do they wait for customers to come up to them first. I recently bought an aquarium and althoughrepparttar 127243 staff was knowledgeable atrepparttar 127244 store I felt like I was intruding on their time. 3.Product selection and availability. Do you have a good supply chain management or order fulfillment process in place. Prior to buying my aquarium I placed my order at one store and atrepparttar 127245 time of writing this article almost six weeks later I still haven’t been advised that my tank has arrived. And this was a stock order! 4.Store cleanliness and layout. Is your store clean, tidy and visually appealing? I recently visited a new store inrepparttar 127246 city and, even though they had been open for less than a week, many ofrepparttar 127247 shelves were in complete disarray and products were scattered haphazardly. Make it easy for people to find product, prices, and to maneuver aroundrepparttar 127248 store. In his book, “Why We Buy” Paco Underhill statesrepparttar 127249 importance of having aisles that are sufficiently wide enough for every type of consumer.

Lastly, equip your team withrepparttar 127250 tools they need to properly do their job. Take advantage ofrepparttar 127251 product training most manufacturers provide, invest inrepparttar 127252 on-going development of your people, and help them succeed. I’ve worked with companies who invest a great deal in their employees and others who spend a bare minimum. The difference in their overall results is always significant.

Today’s business environment is more challenging and competitive than ever before which means you need to give people a clear reason to do business with you rather than someone else.

Kelley Robertson is a Senior Partner of The Robertson Training Group and the author of, “Stop, Ask & Listen - How to welcome your customers and increase your sales.” Gain practical advice on how to increase your sales by subscribing to his 59-Second Tip, a free weekly e-zine at www.robertsontraininggroup.com. Kelley can be reached at 905-633-7750, 1-866-694-3583 or Kelley@RobertsonTrainingGroup.com.

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