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Exceptions
No rules are perfect, so we should all learn to put what we read into perspective when considering our own businesses. So, even if you're product is expensive or complicated to understand, if that's better 'shown' at a web site than 'told' in an email, send people directly to your site.
As well, you can use email information courses to keep referring people back to your site for just one simple product.
Ways To Compliment A Site With an Auto Responder
I've had quite a few hits on an auto responder I placed on my site. I simply ask, "In a hurry? Want more information by email?" and provide a link. That way, even though everything is right there on my site, if they are intrigued but don't want to spend much time right then, there is a way they can get more information later, and I still get to keep in contact with them.
Also, you can offer different information courses through auto responders and put them on your site. This way, even if people don't buy from their initial visit, you'll get repeat contact and get multiple chances to convince them to return.
Auto responders are extremely useful. There's no replacing them. It's just a matter of considering your product or opportunity, and your options when deciding how best to use them.
Joe Bingham, Editor of the NetPlay Newsletters Want MORE articles like this delivered REGULARLY? Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com
free list-building services. There's a ton of these programs floating around