When Something is Free Online

Written by S. Housley

Continued from page 1

Exposure Companies will often provide a light version to gain attention for fee-based products or services. This often allows potential customers to see a product's or services potential. The hope is that providing something free will generate both brand loyalty and interest in fee-based options or services.

The Problem with Free If a business or individual is truly providing something for free, there is a cost involved. Whether time, resources or services are consumed to providerepparttar free item or service there is an expense involved. Ifrepparttar 145441 cost is at any point greater thanrepparttar 145442 benefit or perceived benefit of offeringrepparttar 145443 free item or service,repparttar 145444 business or individual will likely review options to better balancerepparttar 145445 cost-to-benefit ratio.

They may:

Discontinue support Companies or individuals that provide a free product may continue to providerepparttar 145446 item free of charge but discontinuerepparttar 145447 support. Ifrepparttar 145448 item is something like software,repparttar 145449 expense has already occurred. By providingrepparttar 145450 item without technical support or customer service they can reduce their staffing costs. The only ongoing expense to providerepparttar 145451 item free of charge would be ongoing hosting costs, which are usually relatively small. Ifrepparttar 145452 item is critical to a business or individual's operations,repparttar 145453 value ofrepparttar 145454 item will be lost if technical support or customer support is no longer available.

Abandon Businesses may simply discontinue offeringrepparttar 145455 free item or service without notice.

Compensation Individuals or companies may begin requesting donations, compensation, volunteers or a benefit listed above in order to continue to providerepparttar 145456 item or service free of charge.

Cut Corners Often free items are of reduced or inferior quality. Cost-conscious businesses or individuals often try to minimizerepparttar 145457 expense associated with free items and will use less expensive materials for free items.

There is value to "free" just be sure that you know what it is. Next time something is offered for free, evaluaterepparttar 145458 quid pro quo and determine what you are giving in return, because very little is ever really free.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

7 Powerful Ways To Jump Start Your Sales

Written by Ken Hill

Continued from page 1

Your RSS subscribers will get your issues delivered straight to their favorite feed readers, ensuring a 100% delivery rate as your messages bypass allrepparttar email filters.

A couple of places where you can publish your ezine in RSS are:

RSS Autopublisher - http://netpromarketer.com/rssautopublisher.html FeedMagic - http://www.netpromarketer.com/feedmagic.html

5. Survey your customers.

You'll be able to find out what your business excels at, things you need to work on, and you'll be able to get more new testimonials that you can use with your customers' permission.

6. Offer a strong money back guarantee.

You'll increase your sales because your visitors won't have anything to lose by taking you up on your offer.

7. Offer an affiliate program.

Get your affiliates going inrepparttar 145359 right direction by following up with them with your own tips and advice.

Also provide lots of promotional material for them such as sample ads, recommendations, email courses, ebooks, or your articles that they can reprint with their affiliate URLs in your resource box.

Ken runs the Net Pro Marketer Article Directory. Topics include business, marketing and ezine publishing. Browse through the articles or submit your own at http://www.netpromarketer.com

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