When Something is Free Online

Written by S. Housley

Continued from page 1

Exposure Companies will often provide a light version to gain attention for fee-based products or services. This often allows potential customers to see a product's or services potential. The hope is that providing something free will generate both brand loyalty and interest in fee-based options or services.

The Problem with Free If a business or individual is truly providing something for free, there is a cost involved. Whether time, resources or services are consumed to providerepparttar free item or service there is an expense involved. Ifrepparttar 145426 cost is at any point greater thanrepparttar 145427 benefit or perceived benefit of offeringrepparttar 145428 free item or service,repparttar 145429 business or individual will likely review options to better balancerepparttar 145430 cost-to-benefit ratio.

They may:

Discontinue support Companies or individuals that provide a free product may continue to providerepparttar 145431 item free of charge but discontinuerepparttar 145432 support. Ifrepparttar 145433 item is something like software,repparttar 145434 expense has already occurred. By providingrepparttar 145435 item without technical support or customer service they can reduce their staffing costs. The only ongoing expense to providerepparttar 145436 item free of charge would be ongoing hosting costs, which are usually relatively small. Ifrepparttar 145437 item is critical to a business or individual's operations,repparttar 145438 value ofrepparttar 145439 item will be lost if technical support or customer support is no longer available.

Abandon Businesses may simply discontinue offeringrepparttar 145440 free item or service without notice.

Compensation Individuals or companies may begin requesting donations, compensation, volunteers or a benefit listed above in order to continue to providerepparttar 145441 item or service free of charge.

Cut Corners Often free items are of reduced or inferior quality. Cost-conscious businesses or individuals often try to minimizerepparttar 145442 expense associated with free items and will use less expensive materials for free items.

There is value to "free" just be sure that you know what it is. Next time something is offered for free, evaluaterepparttar 145443 quid pro quo and determine what you are giving in return, because very little is ever really free.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Phone Cards for International Calls

Written by Bernard Pragides

Continued from page 1

•Some cards can be used only as pre-paid ones. Oncerepparttar minutes allocated forrepparttar 145274 value ofrepparttar 145275 card are over,repparttar 145276 card is of no use. •Some cards come withrepparttar 145277 facility of “filling in minutes” by paying an additional amount oncerepparttar 145278 allocated minutes are consumed. •Payments are generally accepted overrepparttar 145279 Internet or in collections centers in cash or via credit cards.

Phone cards have, no doubt, made international calls more accessible and cheaper. But still, differences in service and rates offered by various operators exist. Hence, it is advisable to shop around a little before buying a phone card. Some ofrepparttar 145280 factors one needs to consider are:

•Reliability ofrepparttar 145281 operator: Many fly-by-night operators also came in torepparttar 145282 phone card business looking atrepparttar 145283 response rate andrepparttar 145284 market size. Avoid them. •Service quality ofrepparttar 145285 operator: Check ifrepparttar 145286 calls can be connected at any time and ifrepparttar 145287 line and voice quality is really clear. •Rates: Rates offered by operators differ from state to state and country to country. They may also depend onrepparttar 145288 time when you call – higher atrepparttar 145289 time of peak traffic. Hence, check out where you are likely to call most and then decide on your operator.

www.MrLongDistance.com offers prepaid long distance without phone card gimmicks.

www.MrLongDistance.com has been in the telecommunications business since 1997. The website offers smart alternative to phone cards. Main features are PIN free dialing and cheap quality rates.

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