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MARKETING TIPS:
1. Select Free Vista offer & don’t worry about their imprint on back. Tell your customers, prospects, friends and everyone else that they can also get free business cards at this place, save expenses and pass along savings to their clients like we do. (Clients do like to know that you watch your budget!)
You can play around with different promotions and order a couple different types of these Vista cards, too. For example, here are two kinds used with OhioHelp.net:
- One color coordinates with website and simply states services; Marketing, Public Relations, Freelance Writing Services. Along one edge of business card, recipients are invited to a section on website with Freebies. You can do this, too, by setting up a page that offers visitors a free report or newsletter…something from which your clients might reap benefits.
- The other card is actually a fill-in-the-blank mini-marketing plan. It’s colorful and great for wallets, desks, etc. to remind business people to regularly refer to their plans. You could create your own special card, too. Add copywriting or marketing tips, maybe some spelling/grammar tips for email, for instance. Or add special tips that focus on industries you work with.
2. With at least one style of your business cards, use “Keep it simple” theme. Period. Don’t use fancy sayings or mottos that could be outdated by time you distribute cards. And no he-man gimmicks or slang so you have an equal chance with nonprofits, woman owners, male marketers, etc.
3. Play around with re-directing people to your site via different URLS or domain names, inexpensive now through places like GoDaddy.com. And set up special pages (cyber-doorways) for them. For example, note these pages all go to one main site & can be tracked, reporting site statistics for later use with future marketing / budgeting plans:
http://movingaheadcommunications.com http://ohiohelp.net
http://cyber-help.com
Have fun & enjoy! Be creative and experiment to see what works best for you.
By Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email mailto:diana@ohiohelp.net or call: (614)529-9459.