When Internet Marketing Gurus Sell Their Souls

Written by Gobala Krishnan


Continued from page 1

2) Mike Cheney: http://www.magnet4web.com talks about building an effective and efficient business web site.

3) Jill Whalen: http://www.highrankings.com talks about Search Engine Optimization.

Of course there are more out there, but it is not necessary to subscribe to every Internet Marketing newsletter just to hope for nuggets of gold that may never come. Instead, giverepparttar guru a "trial" month, and if you don't find anything of value from them, just unsubscribe. It will only be a loss to them, not you.

Who's Real and Who's Not?

To answer this question, you really have to "get around"repparttar 124732 Internet a lot. Go to forums where you will definately find topics on info-products offered by these gurus, and see what others are saying about them. Forget about all those blaring testimonials thatrepparttar 124733 guru's compile on their site. Forums are whererepparttar 124734 real testimonials are. You may also want to consider this site:

GuruDaq : http://www.gurudaq.com

Taking on a Nasdaq-like approach, this site lists all gurus according to ratings and 'stock price'. Although I would advice to take it more as an entertainment that actual recommendations, perhaps this site will allow you to get a glimpse of "who's who" in Internet Marketing.

Whose methods should I follow?

Honestly, nobody's. At least not word-for-word of what is thought in their newsletters or ebooks. The important thing to realize is that you need to develop your own technique to be really successful. The guru's don't teach you everything, anyway. They almost always feed yourepparttar 124735 crop but keeprepparttar 124736 cream for themselves. In other words, no one really tells yourepparttar 124737 "hot money-making secrets", especially those guru's that have sold their soul a long time ago.

Its really up to you to learn some tips and tricks ofrepparttar 124738 trade from them, but set out on your own course. In order to be successful in anything, you need to do your own thing. Be original in you approach, whether it's writing sales letters, doing email marketing, pay-per-click or search engine optimization.

Don't look to someone who has sold their soul to lead you torepparttar 124739 path of success. That's wishful thinking.




Gobala Krishnan is an internet marketer and home business owner. Visit his site at http://www.sfidreamteam.com to start your own Internet home business today and earn a six figure income. Article reprint info available at http://pub.gobalakrishnan.com


Marketing Tourism Online, part two: Attracting Visitors to your Website

Written by Bryan Wilson


Continued from page 1

Consider buying pay-per-click advertisements in popular search engines like Google and Yahoo!, or using Overture. You'll never pay more than you specify per click and per day, and these can be very effective while you are still working to build a search engine ranking that puts your website onrepparttar first page! Beyond search engines

Include tools on your site for visitors to tell others about your website, products and destinations! Consider using electronic postcard tools or offering subscriptions to free email newsletters (which should, of course, contain links to your site!). The topics of email newsletters and multimedia tools will be covered in subsequent articles in this series.

Consider writing articles for submission to Web article banks, sites which offer free articles for use in websites, email newsletters, and other communications (You may be reading this article via an article bank submission!). In return for use of your article, you receive a listing of your name and company and a link to your website. This can also be a good way to establish yourself or your organization as an "expert" in your field or tourism domain.

Also consider frequenting relevant Usenet discussion lists (e.g., rec.travel.japan) and Web-based bulletin boards, or joining email discussion groups, to offer advice in your area of expertise or about your destinations. Don't spam and do follow their rules of "netiquette", or online behavior. Do include your Web address and a short business description with your "signature" atrepparttar 124731 bottom of your responses. Not only will you attract visitors to your site, but you'll learn aboutrepparttar 124732 concerns and interests of potential customers. You can incorporate questions (paraphrase or attribute) and your answers into an FAQ (Frequently Asked Questions) section on your website!

Paid Web banner advertising can be cost-effective if properly targeted and timed, and ifrepparttar 124733 message is right. The same holds true for ads in print and other media (but these are outsiderepparttar 124734 scope of this article). In conclusion

There are many techniques for attracting visitors to your website. Make sure you coverrepparttar 124735 technical basics like search engine optimization, but don't focus on technical tricks or spam methods—you may be removed from search engines and turn away potential customers. Offer quality content, find online partners to share links, and be a bold online networker!

The next article in this series will present (Sept 2004) guidelines forrepparttar 124736 creation and use of websites.

(Seattle, USA; August 2004)

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions Leave Home Productions (http://www.leave-home.com) provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals.


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