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Other things to keep in mind with surveys:
* Keep It Honest. Tell
participants your goals behind
survey. What you'll be using
information for (product development, whatever). Be upfront.
* Keep It Anonymous. People will always feel more free to really tell you their thoughts if they know they won't be identified. Guarantee that
information will be kept confidential and not sold or abused in any way.
* Keep It Quick And Easy. A fast multiple-choice poll or survey, that takes minutes (not hours), will have a better chance of getting answered. If you want, include a field at
end for participants who want to give additional comment. But try not to make typed answers mandatory.
Doing your research at
beginning helps avoid headaches later on, and will make your business profitable, faster!
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Paula Morrow heads http://www.idealmarketingcorp.com. She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks worth $149! http://www.idealmarketingcorp.com/subscribe.html

Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.