When CMS Met SEO - Using the Power of Content Management Systems

Written by Gobala Krishnan

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And SEO specialists know that search engines love new content, above everything else.

2) Create a Solid Website Structure

While search engine spiders can maneuver your website like a human being can't, they too are fond of websites with good structures and easy-to-find content. Most CMS software can automatically create menus and navigation from categories that you set. Once you create a new category or subcategory, you can instantly publish it on all your pages, withrepparttar click of a button.

According to popular SEO wisdom, search engines spiders do not index pages more than 3-4 levels deep on your website structure. In response to this, some CMS software also allows you to put all your content onrepparttar 127844 first level, for example "http://www.yoursite.com/article236.html'. However, usingrepparttar 127845 CMS' control panel, you will still be able to see all content within their respective folders and subcategories.

3) Search Engine Friendly Capabilities

This is perhapsrepparttar 127846 most significant development in Content Management Systems. As more businesspeople and SEO begin to dig deep into CMS,repparttar 127847 need for spider-friendly pages has taken center stage. Recent advancements have enabled CMS users to install modules (sometimes already built in) to make it appealing to search engines. The latest CMS software can create keyword rich pages, titles, meta tags and even anchor text.

That, coupled with advanced search engine spiders being able to go deep into databases to index pages, is set to turn Content Management Systems intorepparttar 127848 next big organic SEO tool. In fact, search engine friendly CMS even makes organic SEO specialists, sad to say, sort of 'obsolete'.

Make CMS Work for Your Web Business

Most content management systems are available for free, or at a minimum costs, underrepparttar 127849 GNU General Public License (http://www.gnu.org/). While there are literally hundreds of available CMS out inrepparttar 127850 market, these websites are a good guide for choosing a right one for your website or internet business:

Compare various CMS : http://www.cmsmatrix.org

Try a CMS: http://www.opensourcecms.com/

Search-engine Friendly CMS: http://pss.sfidreamteam.com


Gobala Krishnan is a writer, internet business entrepreneur and marketer. Visit http://www.home-business-association.com today for important and unique tips on building an Internet Business.

Rebuild Website or Perform SEO?

Written by Chris Genge

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Your website is competing with over 8-billion (at last count) other pages onrepparttar Internet. It will be "lost" by not having it visible torepparttar 127843 search engines - akin to putting up a flashing billboard on a deserted island! It can berepparttar 127844 greatest billboard ever designed, but because of its isolated location very few people will see or read it, and thus, it will be a poor source of revenue generation.

The fact is, there are lots of great websites onrepparttar 127845 Internet. So what? What'srepparttar 127846 use of having a great website if no one knows about it or can find it? And even if people do know about it, you are still not reachingrepparttar 127847 largest Internet demographic:repparttar 127848 85 to 90% of ALL Internet users who find what they are looking for by conducting searches on search engines!

The top-4 search engines are Google, Yahoo, MSN, and AOL (CyberAtlas, May 2003). How do they compare in terms of traffic? The info below showsrepparttar 127849 top 5 results ofrepparttar 127850 Top-50 Internet Property Rankings for October 2003 (ComScore Media Metrix, Nov. 2003). Keep in mind thatrepparttar 127851 table shows total number of unique visitors, not total number of searches. So while MSN is tops in terms of traffic, Google is stillrepparttar 127852 king of search. Rank Property Unique Visitors (in thousands) 1 MSN-Microsoft sites 109,334 2 Yahoo! sites 108,673 3 AOL Time Warner Network 108,394 4 eBay 62,454 5 Google sites 58,209

The point ofrepparttar 127853 table is that four out ofrepparttar 127854 top five most-visited sites are search related sites. SEO is your mechanism for becoming visible to this group. SEO is critical torepparttar 127855 success of your online venture. Rebuilding is also important, but it can wait.

Other considerations -Ask yourself, what will deliver more results to my business: rebuilding or SEO? -What isrepparttar 127856 purpose of your site? If you use it to bring in customers or sell products, then SEO is definitelyrepparttar 127857 one to do first. If visitors and sales aren't important, but having a beautiful, stylish site is, then by all means rebuild it. -To deliver maximum benefits your website has to be both people and search engine friendly. Will rebuilding accomplish this? -Some owners think they'll rebuildrepparttar 127858 site first and then perform SEO, only to discover afterwards that their budgets won't allow for it. Ask yourself, do I want to be stuck with a nice looking site that delivers NO more traffic than its predecessor? -Your website should be an asset, not an expense. It should be generating you income or leads, or providing useful information about your company. If it isn't then why have it? -Inrepparttar 127859 US, 13% of traffic to a website comes from search engines, up from 8% forrepparttar 127860 previous year. International figures were even more striking with some countries having search engine referral rates as high as 21%! (WebSideStory, Mar. 2003). SEO makes your site search engine friendly. Rebuilding it may or may not, depending on how skilled in SEO your webmaster is. There's far, far more to SEO than just inserting META tags (title, description, keyword tag).

SEO first, rebuild second It really is a much wiser choice to perform SEO first. Later ifrepparttar 127861 results indicaterepparttar 127862 need to make improvements, then proceed with rebuilding your website. Involve your SEO inrepparttar 127863 rebuilding process - their input/ advice will be invaluable!

Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that specializes in search engine optimization and pay per click management. Chris writes on current and emerging search engine marketing theories and has been involved in the SEO industry since 1997. He and his team focus on researching and implementing the most effective search engine optimization techniques. To learn at http://www.1stonthelist.ca/

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