You might wonder why *I* don't try to find another, more reliable Avon Lady. The sad fact is, Mary's unreliability saves me money. Because I don't always have latest catalog, I don't make impulse Avon purchases. When I start to run low on a favorite product, I give Mary a call. If I had an Avon Lady who followed up with me regularly, I'd probably buy twice as much as I currently do. The money I save, however, turns out to be Mary's loss.

In order to be successful, we cannot afford to take a Mary-like approach to our businesses. We need to keep in touch with customers who have purchased from us in past--let them know about any new products or special offers. If we do, many of them just might purchase from us again. If we don't, many of them might wonder how we stay in business in first place, and look to other people to purchase goods and services they need.

Here's to your business success.

4. Sending those bogus pyramid letters.

They are illegal and I'm sure I want to flood in boxes with illegal chain letters.

Wake up!

Here's what mailing one of these letters shows:

A. You know nothing about doing business. If you did you wouldn't be wasting my time and yours.

B. You either don't have a clue that these schemes are illegal or you feel you have to break law to make money.

So use any of these methods of marketing and I seriously doubt you'll get many sales.

Why would anyone buy from you?

If you're too dumb to know any better, how can I make money investing in a you?

If you're a scam artist, I know you aren't getting a dime out of me.

Do yourself a favor. Build a real business.

Don't show your ignorance by using any of these schemes.

Save yourself some time and do business right way.

Once you lose your credibility, you may never get it back.