Without some emotional backing, dedication is just another word. And unless you have dedication for your online business, it’s just going to be something else to do.

Street Smarts

Everybody knows that experience is best teacher. And just how do you get experience? By living life online and taking chances. But how likely are you to take chances and gain street smarts you need if you don’t love what you do? Not very!

Gaining that vital real-world experience you need to succeed only happens when you persevere and are dedicated to your business. That won’t happen unless you love what you do.

Do you see a cycle here? Every element you need for success has one central foundation... love. You must love what you do in order to spend night and day building a prosperous business. You must love what you do in order to survive tough times and gain experience you need.

If you’ve been struggling with your online business, I’ll give you a piece of advice. Look at what you’re doing. Do you love it? If you could choose anything in world to do, would this be it? If not, you might be wise to re-evaluate your online business. Making changes now could save you a lot of trouble in future.

If you *do* love what you do, I encourage you to hold on. All attributes I’ve listed above will help you succeed if you stay focused and keep fire alive.

Diane C. Hughes * ProBizTips.com

Educate Your Clientele

Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you’re not, get busy. If you do something technical, avoid jargon and keep it simple. Don’t worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products.

Qualified Leads

Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use opportunity to cross-sell your other products and services but try a subtle approach in material. Nobody wants to feel like they’re being ‘marketed’ – they’d rather be informed or educated.

Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in higher ranks of search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to “ghost” write under a client’s name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more.