Continued from page 1
It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from
slang. Otherwise, you’d better carry lots of nose rings!
After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in same age group as your target market or a professional editor. If it’s a sales letter, send ‘finished’ product to yourself first to make sure formatting came out right.
After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours.
A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
Owen Johnson is a webmaster and owner of 1950 Marketing, a service specializing in web site management, maintenance and content editing. http://1950marketing.bravepages.com
