Whatever Happened to Proofreading?Written by Owen Johnson
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It also pays to remember that your site design and your writing should be tailored to your targeted market. If you’re selling nose rings, use wild backgrounds and slang. But if you’re selling fine jewelry, keep it simple, clean and easy to navigate and stay away from slang. Otherwise, you’d better carry lots of nose rings! After you’ve written your sales letter or web content, read it through. (To save yourself some time, you can use a text editor with spell check, and paste it into whatever program you’re using.) Then send it to someone else to check it—someone in same age group as your target market or a professional editor. If it’s a sales letter, send ‘finished’ product to yourself first to make sure formatting came out right. After you’ve done that and uploaded your pages to your server, do it again. I hope you’re going to check your links, anyway, to make sure THEY work. So you might as well check everything else, too. Send URL to a few friends with different computers and different browsers to see that it looks as good on theirs as it does on yours. A little time spent assuring it’s right will make a huge difference in your site’s traffic, and probably in your bank account, too.
Owen Johnson is a webmaster and owner of 1950 Marketing, a service specializing in web site management, maintenance and content editing. http://1950marketing.bravepages.com
| | Hot on Yahoo's heels, comes Looksmart @.15 per click!Written by S. Hartung
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Looksmart have tried to offset potential backlash by offering first 100 clicks per month ($15) for "free" ..but only for first 20 months (which totals $300, so you don't lose out...unless you happen to get more than 100 clicks per *month*, or want to stay in Looksmart beyond 20 months). Looksmart has also changed some links within its directory to *affiliate* links in an attempt to earn commission from sales. That's right, if you submit a direct link to your site, LookSmart may change it to an affiliate link with them as your new affiliate! My advice... Invest your advertising money in new technology searchengines and directories! Check out newest and hottest technology: The internets "1st Worldwide Talking Directory". Get Listed for a lifetime. Get Discovered! http://www.dodah.com/aepages/10498235843 Also check out: http://www.advertisingthe.com
Webmaster. http://www.advertisingthe.com
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