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At least it has to list all benefits for product you are promoting. You should consider collecting email-address from visitor before he or she moves on. If you do so you can send them follow-up emails.
But, most effective technique I have found is to offer your visitors a bonus if they buy product through your link. Simply tell them to send you an email after they have made purchase and that you will send them download-link as soon as you have confirmed purchase.
For best results, your bonus should be something related to your product.
Since you probably are not able to have a 100% CTR from your Landing page to your sales page, here are a couple of things you should consider:
1. Don't sell products that pay less than $20 commission. 2. Turn off "Content Network" in your campaign settings.
When you have to send more visitors to your landing page, you cannot afford to buy low-targeted traffic.
Rolf Arne Trondhjem "The AdWords Junkie"
"The AdWords Junkie", Rolf Arne Trondhjem, has been selling products on Adwords for a long time. His new membership page is offering affiliates landing pages and advanced training in mastering the AdWords program. http://www.adwords-rescue.com