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4. Save Money. Along with making more money, people want to save money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.
6. Make It Easy. The less "brain power" a person has to use to do a task better he likes it. Tell prospective customers how "easy" a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to sales letter.
When you understand what emotional triggers will "get click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
Jude Wright has been working online for three years. She currently has six websites and and two more "in the works." Visit her most popular site at: http://aboutaffiliates.com for information about affiliate marketing.