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The problem facing many crafters is how exactly to go about selling them, or more accurately, finding paying customers. The fact is that there is an awful lot of competition out there.
My own business got jump-started by my “circle of friends”. My friends noticed and liked my calling cards and began to ask me to design and make cards for them. Starting with just Broderbund’s Create-a-Card program, I was soon earning a nice supplemental income in just a few hours a week. It probably helped that I was retired and live in an area dominated by retirees. But I think that everyone has a “circle of friends” either socially or at work.
Of course you don’t want to impose on their friendship by making a hard sell, but rather use or display your crafts in front of your friends to see if they draw any interest. If they do and if they’re priced right, you’re on your way to craft retailing for profit.
If your “circle of friends” market starts extending to friends of friends, you’re probably ready to tap
general marketplace of craft retailing.
Most crafters are aware of
periodic craft shows put on by local groups or even by
local Parks Departments. These usually cost little or nothing to join and should give you a fair idea of whether there is any broader interest in your craft. What better way to jump into craft retailing?
There are also organized craft shows that tour
country, most of which charge an entrance fee for participants. Check your local papers, especially
free shoppers, for information about upcoming shows
Another venue for craft retailing is at
localflea markets that spring up in every community just about every weekend. Again
entrance cost is usually minimal. The only other thing you need is a little marketing savvy.
With a little cost and some effort, you will be well on your way to knowing whether there is a market for your craft. Once you know that, you can move on and think about other ways of selling, such as in galleries, on consignment, on eBay or from your own website.
All these methods and more are discussed in great detail on my website,http:// www.theartfulcrafter.com. Come visit and see what you can do to become successful in
craft business!
By Eileen Bergen The Artful Crafter www.theartfulcrafter.com

Ms. Bergen has had a varied career, first as a special education teacher and than, after getting a MBA degree, as a vice president of a major insurance company. For the last eight years she has been creating and selling her crafts.