What to avoid to make your website design effective?

Written by Veselin Andreev Andreev


Continued from page 1

• Don't leave your pages without comprehensible title tags, clearly explaining what is your page about (title tag isrepparttar page title you see onrepparttar 132668 top ofrepparttar 132669 browser).

• Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.

Difficult navigation, incomprehensible for user

• Don't upset user by bad navigation, making him feel lost. He could enter your site by each of its pages, not only byrepparttar 132670 home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by clickingrepparttar 132671 corresponding link.

• Don't leave your site without a site map. The site map gives userrepparttar 132672 possibility to orientate fast and easy on it.

• Always put on each of your pages a link torepparttar 132673 home page plusrepparttar 132674 firm's name and logo, making them also a link torepparttar 132675 home page.

• Don't allowrepparttar 132676 existing of a orphaned page, where a user could find lost.

• Don't changerepparttar 132677 default color ofrepparttar 132678 hyperlinks, because users are expecting to see them exactly that way. When a text is blue,repparttar 132679 user is used to thing it is a link, and if it is purple, that it is a visited link. The different colors fromrepparttar 132680 default ones will throw them into confusion.

• Don't make blue a text that is not a hyperlink. That will also confuse them.

• Don't put a link that leads torepparttar 132681 same page, except these that go to other page sections.

No validated program language

The code your site is written in is validated depending on browsers from different types and versions.

• Incorrectly written program code will make your site users close it immediately due to its bad appearing in their browsers.

• The correctly written code isrepparttar 132682 best way to ensure on your pagesrepparttar 132683 properly appearing of as more as possible browsers. It includes old versions and versions that will be published.

Veselin Andreev is one of the Svilaves founders - website design and promotion services, the quality and effect of which are aiming at the successful development of their clients business. Read the exact details of their services on the address: http://www.svilaves.com


Small Business Q & A: If You Build It, They Will Come? That Totally Depends On You

Written by Tim Knox


Continued from page 1

Inrepparttar most basic sense, an online marketing campaign to attract global customers should includerepparttar 132667 following efforts.

Register With Search Engines There's not enough room in this newspaper for a thorough discussion of search engines and their effectiveness (or lack thereof) in driving traffic to a website. Suffice it to say that 95% of search engine traffic comes from Google and Yahoo, so start there. It's also important to realize that just registering with search engines does not guarantee you traffic, but it certainly can't hurt.

Unfortunately,repparttar 132668 free search engine lunch ran out a couple of years ago when search engines figured out that people would actually pay for listings and higher placement. Since that timerepparttar 132669 only way to guarantee a high (or at least higher than others) ranking is to pay for it. The two most popular pay-for-placement programs are Yahoo's "Yahoo Express" and Google's "Adwords." Visit their respective websites for details on these programs. Be prepared to spend several hundred dollars at a minimum to get your site listed.

Exchange Links With Similar Sites One free - and potentially effective - way to drive customers to your website is through link exchanges with sites of similar interest. Locate sites that make a good match to your own and contactrepparttar 132670 owner to ask if they will link to your site in exchange for you linking to theirs. If you sell golf balls on your website, set up a link exchange with another website that sells golf clubs. You post a link to them and they post a link to you. It's called digital back scratching, and if done properly, can work well to drive traffic your way.

Go To Where The Customers Are Ifrepparttar 132671 mountain won't come to Mohammed, then Mohammed must go to repparttar 132672 mountain. One little known way to attract customers to your website is to market your products on a mega-site like eBay. There are thousands and thousands of people on eBay at any given time and each one is potentially your customer, so it's a great place to drum up business.

Your goal is not to make a living selling on eBay, but to use eBay as a marketing tool to drive traffic back to your website. Go to whererepparttar 132673 customers are, then bring them back home with you.

Let's use our golf ball example. Post a few auctions on eBay selling your golf balls at a ridiculously low price so your auction attracts plenty of attention. When customers make a purchase, add them to your client list and send them an email inviting them to visit your website for more great products. eBay also lets you create your own "About Me" page that you can use to advertise your business.

We have just scratchedrepparttar 132674 surface, but hopefully this is enough to get you started. I wish I could tell you that attracting customers to your website is easy, butrepparttar 132675 truth is, it's anything but. It takes hard work, creativity and above all, perseverance.

Here's to your success!

Tim Knox tim@dropshipwholesale.net For information on starting your own online or eBay business, visit http://www.dropshipwholesale.net

Tim Knox as the president and CEO of two successful technology companies: B2Secure Inc., a Web-based hiring management software company; and Digital Graphiti Inc., a software development company. Tim is also the founder of dropshipwholesale.net, an ebusiness dedicated to the success of online entrepreneurs. http://www.dropshipwholesale.net http://www.smallbusinessqa.com


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