What makes this emailed sales letter hypnotic?

Written by Joe Vitale

Continued from page 1

2. The opening sentence, "I was just inrepparttar bathroom, reading a letter from my sister, when I got torepparttar 127449 line...," not only compels you to readrepparttar 127450 second sentence, it is actually impossible to completerepparttar 127451 first sentence---because it doesn't end! Those dashes are grabbing your nose and pulling you intorepparttar 127452 next sentence, which happens to berepparttar 127453 next paragraph.

3. The letter weaves a story. Stories sell. Stories compel. Stories pull people intorepparttar 127454 drama unfolding and make them a part ofrepparttar 127455 action. As this letter reveals it's story, it also conveys selling messages to you hypnotically---messages that urge you to get this book now.

4. The letter reeks of sincerity. I learned that sincerity sells. Sincerity is hypnotic. Don't lie or mislead or gyp people. Tell your story inrepparttar 127456 most hypnotic way possible andrepparttar 127457 people most interested in it will respond.

5. The ending PS, "Amazon.com now carries "Spiritual Marketing," is a subliminal call to action. While I'm still known for writing fiery PS's that warn you of dangers if you don't act now, my PS above works in a soft-sell way. The story inrepparttar 127458 letter says "Buy my new book." The PS simply tells you where.

You can take my tried and tested emailed sales letter above and use it as a model to write your own hypnotic letter. Here's how: Just think of a story---a true one, remember---of someone who benefited from your product or service in a record-breaking way, and writerepparttar 127459 event up following my formula and my letter. It may help you to remember these key questions:

1. How can you make your headline so curious that people can't help but read your letter?

2. How can you begin your next letter in such a way that it actually forces people to keep reading?

3. How can you tell a story about your product or service that compels people to want it?

4. Are you tellingrepparttar 127460 whole truth in your letter?

5. How can you more softly let people know how to buy your product or service?

Finally, I thinkrepparttar 127461 greatest secret to making any sales letter or email message truly hypnotic is in being genuinely excited. My sales letter above is based on what actually happened to me. My sister DID write me. She DID buy a new car. It WAS a result of reading my new book. I was so moved by her news that I conveyed my joy in my sales letter---and that joy became hypnotic to my readers.

Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. http://www.roibot.com/tk_adhyp.cgi?ahwyg1

Are You Wasting Your Time Putting Out Fires?

Written by John Colanzi

Continued from page 1

Smooth sailing now, right? Wrong!!!

Fire # 3 I received an email for someone who was looking for mailing lists, but didn't know me from a can of paint.

He let me know that he wouldn't buy anything from someone he didn't know, who didn't have any credentials.

My backs sore and I've got to pull that darned hose out again.

So what's my solution? I'm going to thank him for waking me up!! He did me two favors.

A. He made me realize I was losing sales because I didn't have a list of testimonials from satisfied customers posted.

B. He sparked this article which may help you from making some of my mistakes.

So now I've got a sore back from dragging out that hose. I've wasted time and I'm sure lost sales.

But looking onrepparttar bright side, I've learned a lesson and hope-fully helped saved you from a sore back.

Wishing You Success

John Colanzi publishes the "Street Smart Marketing" Newsletter to subscribe mailto:ezmailer-subscribe@listbot.com "Discover How to Increase Sales by 1700% of More With A Killer Headlines and a Killer Ad Campaign" http://johncolanzi.com/killerad.html

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