What is website monitoring all about?

Written by David Leonhardt

Continued from page 1

"You mean your European customers can't accessrepparttar site?" Ruby asked.

"That's what I thought at first. Whenrepparttar 146258 Hong Kong monitoring station reported an alert, I assumedrepparttar 146259 transatlantic connection was blocked. But whenrepparttar 146260 Florida monitoring station reported in, I had to checkrepparttar 146261 site. And guess what?"

"I guess that you won't be home for dinner."

"Sorry. I have to get onrepparttar 146262 line withrepparttar 146263 web host and straighten this all out."

"Hey, that's OK. I'm just happy you get instant those alerts. I would hate to see you get that call during our dinner and have to go allrepparttar 146264 way back intorepparttar 146265 office. Let me know when you're coming home."

"OK. I'll let you know as soon as I do. Bye."

Carl checkedrepparttar 146266 more detailed report online. Here is an example.

As Carl dialed his ISP, he realized it would likely be a long evening. But not as long as if he received less frequent reports. And not as long asrepparttar 146267 next day would be ifrepparttar 146268 website had been offline forrepparttar 146269 next.

And that's what website monitoring is all about.

David Leonhardt is a Canadian website marketing and SEO consultant. Get more details on web site monitoring at this website monitoring page or at Monitoring-Central.

5 Steps to Better ROI

Written by The Artful Affiliate

Continued from page 1

Now that he was actually tracking actual sales, not subscriptions,repparttar guesswork was gone. We began eliminating keywords – lots of keywords. Advertising costs plummeted. Sales sailed along atrepparttar 146107 same pace.

But we were not done.

His landing site was very broad, selling over 20 different products, which was find for keyword groups like work-at-home. Yet about half of his Google ads were related to specific product. I had him create mini-landing pages to receive these ads. For example, a keyword group on medical transcription was no longer directed torepparttar 146108 main landing page, but to a mini-landing page with info about medical transcription only. This slashed his bounce backs and upped his sales.

Finally, I had him recalculate visitor value for each keyword group. A visitor who came from a search on “free home-business ideas” is worth far less than one who types, “medical transcription.” We adjusted his bids accordingly. The results? His sales stayed at $6,000 per month, while his advertising costs plummeted to $2,500 per month. His monthly profit had increased 350%, from $1,000 to $3,500. It took about a month to completerepparttar 146109 project, and, yes, it was a lot of work, but it was certainly worth it. Best of all, he now hadrepparttar 146110 information he needed to keeprepparttar 146111 campaign on track as sectors go hot and cold, and keywords get overbid. Whereas his competitors were working inrepparttar 146112 dark, he understood why and how his site was performing, and why and how it was not.

So let’s reviewrepparttar 146113 steps 1)Turn off one keyword group at a time to test assumptions 2)Add tracking to advertiser welcome pages 3)Remove poorly-converting keywords 4)Create mini-landing pages for certain keyword groups 5)Recalculate bids based on visitor value by keyword.

We had taken a campaign that was producing a modest income and transformed it into a juggernaut, without any SEO, all built around pay per click advertising, a hot website and a killer auto-responder sequence. But none of that would have worked without first trackingrepparttar 146114 keywords that allowed us to find not just any customer, butrepparttar 146115 right customers.

Michael Hetzer, The Artful Affiliate, is President of Webster Henrietta Publishing. He is an author, consultant and sought-after speaker. He is the founder of a number of services for Internet affiliates, including “My 1st Google.” You can learn more about Michael Hetzer at: http://www.michaelhetzer.com. Email: Michael@michaelhetzer.com

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