Continued from page 1
If a new web site has strong, relevant content, abundant incoming links, favorable search results for secondary keyword phrases and yet does not appear for
most important searches, then it has probably been earmarked to do its obligatory Sandbox time. Time in
Sandbox can range from one to six months, but
average duration is three to four months.
A site's duration in
Sandbox is directly proportionate to
competitiveness of
keywords and key phrases it targets. The more competitive
site's search terms,
longer
site stays buried in
Sandbox.
While time is
only real solution to getting out of
Sandbox, Hurlbert offers some helpful tips for making
best out of
unavoidable:
1. Register a domain, set up hosting and publish a web site prior to official launch time to start
clock ticking on
Sandbox duration period 2. Continue to add as many incoming links as possible 3. Keep building relevant content to your site 4. Consider buying an already existing domain
Hurlbert claims that proper time management can help a site avoid
Sandbox altogether. Even if you're not ready to build a web site just yet, procure a domain name and put up a splash page at
very least.
Contact staff@vulcancreative.com to get started today and avoid
Sandbox. Your widget sales just might skyrocket.
Read Hurlbert's entire blog entry on
Sandbox here: http://blogbusinessworld.blogspot.com/2005/04/google-sandbox-theory-validated-by.html. Send your comments or questions to jeannette@vulcancreative.com.

Jeannette Balleza is Co-Owner of Vulcan Creative, a creative agency specializing in identity with integrity. Vulcan Creative consults with clients on communication strategy and concept development and refinement for graphic design and web site development projects. Go to http://www.vulcancreative.com for more information and to request a free initial consultation.