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If a new web site has strong, relevant content, abundant incoming links, favorable search results for secondary keyword phrases and yet does not appear for most important searches, then it has probably been earmarked to do its obligatory Sandbox time. Time in Sandbox can range from one to six months, but average duration is three to four months.
A site's duration in Sandbox is directly proportionate to competitiveness of keywords and key phrases it targets. The more competitive site's search terms, longer site stays buried in Sandbox.
While time is only real solution to getting out of Sandbox, Hurlbert offers some helpful tips for making best out of unavoidable:
1. Register a domain, set up hosting and publish a web site prior to official launch time to start clock ticking on Sandbox duration period 2. Continue to add as many incoming links as possible 3. Keep building relevant content to your site 4. Consider buying an already existing domain
Hurlbert claims that proper time management can help a site avoid Sandbox altogether. Even if you're not ready to build a web site just yet, procure a domain name and put up a splash page at very least.
Contact firstname.lastname@example.org to get started today and avoid Sandbox. Your widget sales just might skyrocket.
Read Hurlbert's entire blog entry on Sandbox here: http://blogbusinessworld.blogspot.com/2005/04/google-sandbox-theory-validated-by.html. Send your comments or questions to email@example.com.
Jeannette Balleza is Co-Owner of Vulcan Creative, a creative agency specializing in identity with integrity. Vulcan Creative consults with clients on communication strategy and concept development and refinement for graphic design and web site development projects. Go to http://www.vulcancreative.com for more information and to request a free initial consultation.