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My guess is that they are very likely to do so, if they are aware that product is available.
So, we dig deeper into reader demographics and find that 73% attend classes related to their art. Their thirst for knowledge is high. This is a good thing. At this very moment, these customers are seeking out type of information you could provide, but they are consuming it via offline classes and via magazines like Expressions.
If you can find it, you really should pick up a copy of this magazine. Flip through to back of publication and you will find a plethora of advertisements for mail order art suppliers and book vendors, with a sprinkling of related web sites. Do you see potential here yet?
This is an ideal offline advertising opportunity. One ad in back of a publication like this inserts you directly into that previously “hidden” communications network. This is your pipeline to a market of busy, creative folk. They may not take time to run kinds of non-traditional searches that would lead to your product online, but I can guarantee you that their natural curiosity will lead them to your web site if they see it advertised in back of this kind of magazine.
You see, wonderful thing is that you can capture them in art mode. You capture them in an open frame of mind as they actively pursue their passion. You also get added credibility just by being savvy enough to advertise in their favorite magazine. It’s an exclusive neighborhood, you know.
Lastly, you’ve also set your site up for a truly hands-off, viral traffic machine. Once your ad receives repeated exposure to 65,000+ readership base of a magazine like Expressions, you can bet your visitors will bookmark your site, pass it along to friends and bring it up with their peers during offline art classes.
And lucky you! You’ve just bypassed 6 months of SEO work and saved at least a couple hundred bucks on pay per click advertising. It’s a beautiful thing, indeed.
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