What is Your Website's Most Wanted Response?

Written by Steve Nash

Continued from page 1

- Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?

- Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offerrepparttar best rates of commission, withrepparttar 102596 best chance of a sale?

- Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sellrepparttar 102597 benefits of your free newsletter, make people WANT to subscribe?

Dr Ken Evoy introducedrepparttar 102598 Most Wanted Response (MWR) in his 'net- selling bible' Make Your Site Sell. It's probablyrepparttar 102599 most important lesson in all of Make Your Site Sell. In essence,repparttar 102600 MWR is what you most want your visitor to do after reviewing your content. And it should always:

* be reasonable * be measurable * be a good fit * qualifyrepparttar 102601 visitor

Some techniques of getting your most wanted response include usingrepparttar 102602 word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.

These are just a few ways to achieve your site's most wanted response (there are more).

What's MOST IMPORTANT, however, is that you understandrepparttar 102603 concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will allrepparttar 102604 effort you make in generating traffic to your website be worth it!

Happy promoting!

PS My site's most wanted response is *not* what you might think it should be. None ofrepparttar 102605 shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!

Steve Nash is webmaster at http://www.shoptour.co.uk He discovered the Most Wanted Response concept by visiting Site Sell at http://www.sitesell.com/shopping101.html And now he's excited because Site Build It! now does it ALL for you! From site concept to site creation to site promotion to site profit. Marvellous! Site Build It! http://buildit.sitesell.com/shopping101.html

Maximizing Click Through Traffic

Written by Todd W. Winslow

Continued from page 1

As you can see,repparttar text link forrepparttar 102595 same product has a far higher hit to impression ratio, than doesrepparttar 102596 banner ad. Program 1 banner ad has a 5% hit to impression ratio, whilerepparttar 102597 text link forrepparttar 102598 same product has a 50% hit to impression ratio. This meansrepparttar 102599 text link is generating ten times more traffic thanrepparttar 102600 banner ad forrepparttar 102601 same product.

Using Product 1 as an example, this has a hit to sale conversion ratio of 40% (Ten hits would generate four sales.) Using a profit of only $1 from each sale, this converts torepparttar 102602 following:

Product 1:

Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: Products Sold: 22 Profit: $22.

Ifrepparttar 102603 above was representative ofrepparttar 102604 average traffic/sales generated in an hour, this would equate torepparttar 102605 following daily income:

Daily Banner Ad Income: $ 48. Daily Text Link Income : $528.

This example is used for illustrative purposes only. Your actual statistics may vary. However, one thing will remain constant, almost without exception, text links will far surpass banner ads for generating hits.

Examples for using text links andrepparttar 102606 various wording and presentation of text links can be found on our website: http://www.taddgroup.com and on our sister site http://www.mysticbeagle.com

I strongly encourage anyone who isn't already using text links, to give it a try. Post a text link onrepparttar 102607 same page as a banner (forrepparttar 102608 same product), and trackrepparttar 102609 click through percentages for each over a couple of weeks. I think you'll be amazed byrepparttar 102610 difference, and pleased byrepparttar 102611 increase in your profits.

As a side note, if you insist on using banners, try using interactive banners - those which provide a function such as a search box, etc. These generally get twicerepparttar 102612 hits as do regular banner ads, but still cannot comparerepparttar 102613 what a text link will generate.

Todd W. Winslow is the co-owner of TADD Marketing Group, L.L.C. He is also the founder of TADD Publishing Group which publishes a variety of e-mail newsletters http://www.taddgroup.com, and is co-creator of The Mystic Beagle - a romance and relationship advice web site http://www.mysticbeagle.com

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