What is Spam Anyway?

Written by Richard Lowe

Continued from page 1

Spam messages often have forged or invalid email headers. This means it is difficult (if not virtually impossible) to trace repparttar source ofrepparttar 132735 email based uponrepparttar 132736 header information withinrepparttar 132737 email message. Sincerepparttar 132738 sender ofrepparttar 132739 message cannot be identifiedrepparttar 132740 message is unethical. In this case, even a single email message would count as spam.

Ethical mailings include a method for opting out which actually works.

If you run a newsletter or do any kind of mass mailing, you must include at least one method of removal inrepparttar 132741 email message itself. This removal method (and more than one is preferable) MUST WORK. Some things which I often see in opt-out schemes which ARE NOT VALID includerepparttar 132742 following:

- Any email message which states thatrepparttar 132743 reader must go to a web site, log in and then modify his email preferences is UNETHICAL. This requires too much information fromrepparttar 132744 user and forces him to do too much work.

- Ifrepparttar 132745 email message includes an unsubscribe link (or other means) which does not work, then it is UNETHICAL.

- Messages which validly allow for opt-out but then say "you will be removed in a week" or some other long period of time are UNETHICAL. These are computers people, and there is no reason to include these long delays. Removerepparttar 132746 person immediately.

Ethical mass mailings are double-opt-in. This means after a person signs up forrepparttar 132747 mailing list, he receives a confirmation message. He must either reply to this message or click a link to activaterepparttar 132748 mailings to him. Any other form of opt-in is UNETHICAL as it allows people to be subscribed by others or by accident.

Ethical mailings do not include webbugs, set cookies or perform any kind of involuntary tracking.

Email messages are often opened up byrepparttar 132749 recipient before he knows anything aboutrepparttar 132750 message. This means if you are doing any kind of tracking,repparttar 132751 person has no way to stop it, short of blockingrepparttar 132752 receipt ofrepparttar 132753 message entirely. This lack of a choice onrepparttar 132754 part ofrepparttar 132755 recipient makes this kind of tracking UNETHICAL. The only time this would be ethical is if it was clearly stated whenrepparttar 132756 user signed up forrepparttar 132757 mailing. In that instance, this behavior is known and this makes it ethical. Note that whilerepparttar 132758 web site privacy policy should state this fact, it must also be stated clearly onrepparttar 132759 page whererepparttar 132760 person actually signs up forrepparttar 132761 mailing.

Ethical mailers do not use email harvesters. Using special robots to gather email addresses from web sites is UNETHICAL. These email addresses are generally included on web sites to allow individuals to communicate with individuals. Rarely is repparttar 132762 intention to join a mass mailing list distributed on CD. ALL USES OF EMAIL HARVESTING IS UNETHICAL.

Ethical mailers do not take advantage of open relays or use other "spammer tricks". If you are legitimate, then there is no need to attempt to hide your whereabouts or cover your tracks. Using a relay without permission or sending millions of emails through an unprotected formmail script is simply bad manners.

Getrepparttar 132763 idea? Spamming is NOT sending someone one or more email messages without their express permission. Spamming is simply ignoringrepparttar 132764 rights of others (your audience, system administrators and evenrepparttar 132765 users ofrepparttar 132766 internet as a whole). That's all it is.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

Is Your Ezine Being Zapped?

Written by Michael Southon

Continued from page 1

(3) Instead of saying 'to unsubscribe' (which is a phrase commonly found in sp^m), say 'If you no longer wish to receive...' or 'If you wish to leave this mailing list...' or 'To take yourself off this list...'

(4) If there are trigger words that you simply cannot avoid, you can disguise them using carets (^) or other symbols. The 'F' word would become fr^e andrepparttar 'U' word would become uns^bscribe.

(5) Includerepparttar 132732 word 'Newsletter' inrepparttar 132733 subject line of your email - this will helprepparttar 132734 filters identify your email as non-sp^m.

(6) Avoid whole words in upper case. In many Newslettersrepparttar 132735 headers are capitalized - this will triggerrepparttar 132736 filters.

(7) If your Newsletter contains ads, scrutinize them carefully - ezine ads, by definition, contain words frequently used by sp^mmers.

Here is a fr^e service that will help you avoid sp^m filters. Before you mail out your Newsletter, just send a copy of it torepparttar 132737 email address below with TEST inrepparttar 132738 subject line: mailto:spamcheck@sitesell.net

Within a few seconds you'll receive a report that analyses your Newsletter and gives you a score (0 to 5=no problems 12-16=overrepparttar 132739 limit for most ISPs).

If you write articles, it's worth submitting them to this test as well, together with your Resource Box (I just sent this article to Sp^mCheck and got a score of 4.6).

Sp^mCheck is operated by Sp^mAssassin, a filter that is widely used by ISPs - so this is a good test of whether your Newsletter will get through to your subscribers.

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of web masters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. To find out more, please visit: http://www.ezine-writer.com.

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