What is Site Match?

Written by Shawn Campbell

Continued from page 1

A ranking of "none" means that it did not turn up inrepparttar listings. As you can see, since we signed up for Site Match, our ranking dropped dramatically. Yahoo only showsrepparttar 127948 top 500-700 listings, and The Print Pot (which sells Epson inkjet refill kits) is not found at all.

This was my experience with Site Match, but it was only one experience. I doubt that I will be using Site Match again, nor would I recommend it to my clients. However, with only one test, it would be a mistake to conclude thatrepparttar 127949 majority of sites will drop in listings after signing up for Site Match. What is troubling is how Site Match affected allrepparttar 127950 keywords that Print Pot was struggling to improve.

What happened? Was there a penalty? The site has no reason to be penalized as it followed allrepparttar 127951 content guidelines listed by Yahoo/Overture at http://www.content.overture.com/d/USm/ays/sm_gl.jhtml. These guidelines were pointed out byrepparttar 127952 support staff from PositionTech, a reseller of Site Match. So why did it drop? I suspect that Yahoo is still ironing outrepparttar 127953 bugs from its Site Match program. The other possibility is that Yahoo changed its algorithm, andrepparttar 127954 new one does not rank www.PrintPot.com highly. I have sent a letter to Yahoo and expect an answer inrepparttar 127955 near future. I will inform you of their response inrepparttar 127956 next www.RedCarpetWeb.com newsletter.

Should You Pay For Site Match?

The answer is wonderfully complicated.

Option 1) If you are already inrepparttar 127957 database: The answer is a big fat NO WAY. The only exception would be if you change your site more often than once a week. Even then, Yahoo would only updaterepparttar 127958 description, title, and ranking of your site onrepparttar 127959 search engine results pages. The link would still go torepparttar 127960 new updated site even if you don't pay, and even if it is not freshly spidered.

Option 2) If you are not inrepparttar 127961 database because your site is new: It would normally take 2-5 weeks to be included in Yahoo’s database for free. If you are in a hurry, then sign up to Site Match. You should show up within 48 hours, and you will be paying $0.15 to $0.30 per hit.

Option 3) If you are not inrepparttar 127962 database but your site has been online for over 2 months: Something is wrong with your site. Either your robots tag is wrong, or you have zero links in to your site, or you have a penalty of some kind. In order to resolve your situation, it is imperative that you need to hire a search engine optimizing specialist to inspect your site.


Unless you are running a site that gets updated on a near daily basis (such as a news site or a web log), my advice is not to sign up for Site Match. You would be throwing your money at Yahoo, and in return you would be getting a service you probably don't really need. If you are not listed in their database, there is probably a reason for it, and that same reason would probably keep you out ofrepparttar 127963 database even if you signed up to Site Match.

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Google Contest - Nigritude Ultramarine

Written by S. Housley

Continued from page 1
repparttar frenzy, 'nigritude ultramarine', is likely to bring outrepparttar 127947 best andrepparttar 127948 worst in optimization tactics. The black magic optimization techniques that are suspected in having sites banned from Google are likely to be exercised, along with tried and true optimization practices. Immediately afterrepparttar 127949 contest was announced experts snapped up hyphenated domain names and began tweaking their text. Many experts were surprised to see how quickly 'nigritude ultramarine' made its way intorepparttar 127950 Google's listings, with new listings appearing daily it is clear thatrepparttar 127951 contest is well underway.

The experts will be atrepparttar 127952 mercy of Google and any new algorithms implemented overrepparttar 127953 course ofrepparttar 127954 next two months. Experts will have to anticipate and update on a regular basis, to ensure that they are able to obtain and retain a strong listings.

Results The results ofrepparttar 127955 contest are unlikely to have any lasting effects, as Google will likely implement filters that will prevent search engine experts from reapingrepparttar 127956 rewards of any tactics that are found to be effective. Regardlessrepparttar 127957 sense of adventure and a method of testing Google are intriguing.

About the Author - Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

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